Google Case Studies The Google Analytics 360 Suite offers AIDA Cruises insights and efficiencies at scale

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	The Google Analytics 360 Suite offers AIDA Cruises insights and efficiencies at scale Google

The Google Analytics 360 Suite offers AIDA Cruises insights and efficiencies at scale

Google

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Marine & Shipping
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	AIDA Cruises, a market leader in the cruise industry, wanted to understand the online journey of its customers: how customers were acquired, how they behaved, and when they converted. The company aimed to offer guests an unparalleled vacation experience, improve the environment, and create a secure, success-oriented future for all employees. AIDA needed to relaunch thousands of pages, including a full online booking system, and track the results. The company wanted to create an agile and scalable reporting and analysis environment to help all teams access data to enable better decisions. Read More
About Customer	AIDA Cruises is a market leader in the cruise industry, offering cruises as a modern lifestyle product. The company is based in Germany and plays a key role in the European market. Vacationers come to the AIDA website from all over Europe to learn about cruises and book options before, during, and after their journeys. AIDA's goals are to offer guests an unparalleled vacation experience, continue to improve the environment, and create a secure, success-oriented future for all employees. Read More
Solution	AIDA partnered with Trakken, a Google Analytics 360 authorized reseller, to create a best-in-class analytics environment using the Google Analytics 360 Suite. Trakken set up Google Analytics 360 and Google Tag Manager 360 to create an agile, scalable environment for data reporting and analysis. Tag Manager 360 made it easy for the AIDA team to deploy and test new tags on all pages, and to standardize tag code and quality across all AIDA domains. The faster Tag Manager 360 deployment process required far less time and input from AIDA’s IT team, reducing the time needed to deploy new tags from 21 days to a single day. Trakken implemented auto-event tracking, a Tag Manager 360 solution that automatically generates an event each time a person clicks an HTML element within a page. This event can be sent to Analytics 360 using an event tracking tag. Coupled with e-commerce tracking, event tracking tags gave AIDA a deeper and clearer view of customers’ actions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Marine & Shipping

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

AIDA Cruises, a market leader in the cruise industry, wanted to understand the online journey of its customers: how customers were acquired, how they behaved, and when they converted. The company aimed to offer guests an unparalleled vacation experience, improve the environment, and create a secure, success-oriented future for all employees. AIDA needed to relaunch thousands of pages, including a full online booking system, and track the results. The company wanted to create an agile and scalable reporting and analysis environment to help all teams access data to enable better decisions.

About Customer

AIDA Cruises is a market leader in the cruise industry, offering cruises as a modern lifestyle product. The company is based in Germany and plays a key role in the European market. Vacationers come to the AIDA website from all over Europe to learn about cruises and book options before, during, and after their journeys. AIDA's goals are to offer guests an unparalleled vacation experience, continue to improve the environment, and create a secure, success-oriented future for all employees.

Solution

AIDA partnered with Trakken, a Google Analytics 360 authorized reseller, to create a best-in-class analytics environment using the Google Analytics 360 Suite. Trakken set up Google Analytics 360 and Google Tag Manager 360 to create an agile, scalable environment for data reporting and analysis. Tag Manager 360 made it easy for the AIDA team to deploy and test new tags on all pages, and to standardize tag code and quality across all AIDA domains. The faster Tag Manager 360 deployment process required far less time and input from AIDA’s IT team, reducing the time needed to deploy new tags from 21 days to a single day. Trakken implemented auto-event tracking, a Tag Manager 360 solution that automatically generates an event each time a person clicks an HTML element within a page. This event can be sent to Analytics 360 using an event tracking tag. Coupled with e-commerce tracking, event tracking tags gave AIDA a deeper and clearer view of customers’ actions.

Impact #1	Reduced tag implementation from 21 days to a single day
Impact #2	Gained real-time insights into dates and destinations for cruise searches
Impact #3	Centralized data analysis for better company-wide decision-making

Impact #1

Reduced tag implementation from 21 days to a single day

Impact #2

Gained real-time insights into dates and destinations for cruise searches

Impact #3

Centralized data analysis for better company-wide decision-making

Benefit #1	Faster tag deployment gave AIDA better insights sooner
Benefit #2	Standardized auto-tagging makes it easy to track important events such as cruise searches
Benefit #3	AIDA can now review online performance and react to the rise and fall of traffic and revenue in near-real time

Benefit #1

Faster tag deployment gave AIDA better insights sooner

Benefit #2

Standardized auto-tagging makes it easy to track important events such as cruise searches

Benefit #3

AIDA can now review online performance and react to the rise and fall of traffic and revenue in near-real time

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Overview

The Google Analytics 360 Suite offers AIDA Cruises insights and efficiencies at scale

Operational Impact

Quantitative Benefit