Google
Case Studies
The Google Analytics 360 Suite increases Domino’s monthly revenue by 6%
Overview
The Google Analytics 360 Suite increases Domino’s monthly revenue by 6%Google |
Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Data Management Platforms | |
Food & Beverage | |
Sales & Marketing Business Operation | |
Data Science Services System Integration | |
Operational Impact
With Analytics 360, integrated cross-device tracking has uncovered new insights into customer behavior. | |
The new Tag Manager 360 implementation allows Domino’s to act fast. Tags can be created, reviewed, and published in days rather than having to wait months to catch the next development cycle. | |
Connecting CRM data with digital analytics data provided Domino’s with greater visibility into how marketing efforts influence customers. The team can make better budget allocation decisions and customize powerful reports and dashboards to communicate successes to business stakeholders. | |
Quantitative Benefit
Realized an immediate 6% increase in monthly revenue | |
Saved 80% year-over-year in ad serving and operations costs | |