Iris
Case Studies
Swap For Good: A Sustainable Fashion Initiative by BRITA
Overview
Swap For Good: A Sustainable Fashion Initiative by BRITAIris |
Automation & Control - Human Machine Interface (HMI) Sensors - Air Pollution Sensors | |
Apparel Plastics | |
Operational Impact
The campaign was a resounding success, garnering significant media attention and social engagement. It was covered by major publications including VOGUE, Harpers Bazaar, Marie Claire, Daily Mail, The Guardian, Telegraph and Huffington Post. The campaign also saw a robust seeding campaign with social posts from media, celebrities, and influencers. The panel discussion was live-streamed via a popular podcast series, further expanding the reach of the campaign and encouraging more conversation about the issue. The campaign effectively raised awareness about the problem of single-use plastic water bottle pollution and positioned BRITA as a leader in sustainability. | |
Quantitative Benefit
The campaign generated over 65,000 engagements | |
15,000+ downloads of the 'plastic pollution panel' podcast | |
64 pieces of coverage | |