Suzuki came up with an innovative influencer marketing strategy to tackle the challenge. They decided to stick with the concept used for Season 13, which involved two people sitting on a park bench discussing the Suzuki Swift as if they were in their living rooms discussing TV. However, this time, they added the glitz and glamour of well-known celebrities, Joey Essex and Debbie McGee, to the mix. These celebrities playfully highlighted the features of the Suzuki Swift in a series of 15, 10, and 5-second spots. Additionally, Suzuki created content to run across social media platforms, with Joey and Debbie playing off different sporting and cultural events during the show. The idents were aired on Channel 4 alongside the new season of Celebrity Gogglebox and were rotated throughout the series.
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