Iris
Case Studies
Superdry's Integrated Digital Marketing Campaign: A Case Study
Overview
Superdry's Integrated Digital Marketing Campaign: A Case StudyIris |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Camera / Video Systems | |
Consumer Goods Retail | |
Procurement Sales & Marketing | |
Retail Store Automation | |
Operational Impact
The 'This is the jacket' campaign was a resounding success for Superdry. It not only helped the brand stay relevant during the crucial retail trading times but also drove significant purchases. The campaign resonated well with the consumers, as evidenced by the significant uplift in e-commerce and hero product sales. The integration of Google's store visit conversion measurement with location data provided valuable insights into the impact of online video advertising on footfall and sales. The campaign also won the 'Best Use of Ad Formats' award at the YouTube Works for Brands event, further cementing its success. | |
Quantitative Benefit
The campaign drove 25,000 verified store visits. | |
There was a 37% uplift in e-commerce sales. | |
There was a 55% uplift in hero product sales. | |