Trumpia Case Studies Super One Foods Follows Trumpia’s Recipe for Success

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	Super One Foods Follows Trumpia’s Recipe for Success Trumpia

Super One Foods Follows Trumpia’s Recipe for Success

Trumpia

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Super One Foods, a chain of supermarkets, was looking to tap into the market of a nearby college with approximately 15,000 students. The management at a particular Super One location had been using traditional means such as print ads and coupons to attract customers. However, they realized that the students were unlikely to read local print media. They needed a solution that would effectively reach this younger demographic and encourage them to shop at Super One. The challenge was to find a method that would resonate with the students and motivate them to opt-in to receive ads and weekly specials from Super One. Read More
About Customer	Super One Foods is a supermarket chain that operates more than 30 stores across four states. The company emphasizes quality and value in its offerings. To enhance its marketing efforts and reach a younger demographic, Super One has implemented Trumpia software in nine of its stores. This software allows the company to send ads and weekly specials to its customers, thereby increasing customer engagement and driving sales. Read More
Solution	Super One Foods implemented Trumpia's software to run a digital marketing program specifically targeting a younger clientele. They set up an iPad kiosk in their store with an online sign-up page, encouraging young shoppers to opt-in. Students could also sign up from their dorms by texting Super One's mobile keyword. After seeing positive results from a pilot run in one store, Super One expanded the use of Trumpia to eight other locations. Using multiple methods to gain subscribers, Super One has amassed more than 6,845 mobile numbers for their contact database. The company now texts its customers weekly specials and click-through links to weekly ads on their website. The selected locations also use Trumpia's enterprise features to generate branch-specific distributions lists for locally relevant promotions. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Super One Foods, a chain of supermarkets, was looking to tap into the market of a nearby college with approximately 15,000 students. The management at a particular Super One location had been using traditional means such as print ads and coupons to attract customers. However, they realized that the students were unlikely to read local print media. They needed a solution that would effectively reach this younger demographic and encourage them to shop at Super One. The challenge was to find a method that would resonate with the students and motivate them to opt-in to receive ads and weekly specials from Super One.

About Customer

Super One Foods is a supermarket chain that operates more than 30 stores across four states. The company emphasizes quality and value in its offerings. To enhance its marketing efforts and reach a younger demographic, Super One has implemented Trumpia software in nine of its stores. This software allows the company to send ads and weekly specials to its customers, thereby increasing customer engagement and driving sales.

Solution

Super One Foods implemented Trumpia's software to run a digital marketing program specifically targeting a younger clientele. They set up an iPad kiosk in their store with an online sign-up page, encouraging young shoppers to opt-in. Students could also sign up from their dorms by texting Super One's mobile keyword. After seeing positive results from a pilot run in one store, Super One expanded the use of Trumpia to eight other locations. Using multiple methods to gain subscribers, Super One has amassed more than 6,845 mobile numbers for their contact database. The company now texts its customers weekly specials and click-through links to weekly ads on their website. The selected locations also use Trumpia's enterprise features to generate branch-specific distributions lists for locally relevant promotions.

Impact #1	Super One Foods has successfully garnered more than 6,845 mobile numbers for their contact database.
Impact #2	The company now has the ability to text its customers weekly specials and click-through links to weekly ads on their website.
Impact #3	The use of Trumpia's enterprise features has enabled Super One to generate branch-specific distributions lists for locally relevant promotions.

Impact #1

Super One Foods has successfully garnered more than 6,845 mobile numbers for their contact database.

Impact #2

The company now has the ability to text its customers weekly specials and click-through links to weekly ads on their website.

Impact #3

The use of Trumpia's enterprise features has enabled Super One to generate branch-specific distributions lists for locally relevant promotions.

Benefit #1	The selected locations enjoy a digital-coupon redemption rate 9.5 times higher than that of print coupons.
Benefit #2	They've tallied 1,645 views of their online ads linked from texts.

Benefit #1

The selected locations enjoy a digital-coupon redemption rate 9.5 times higher than that of print coupons.

Benefit #2

They've tallied 1,645 views of their online ads linked from texts.

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Overview

Super One Foods Follows Trumpia’s Recipe for Success

Operational Impact

Quantitative Benefit