Iris
Case Studies
Subscription Pricing Strategy in the Cinema Industry: A Case Study
Overview
Subscription Pricing Strategy in the Cinema Industry: A Case StudyIris |
Product Research & Development Sales & Marketing | |
Operational Impact
The operational results of the project were significant. Iris was able to gather relevant data and develop a comprehensive strategy for the client despite the lack of access to internal resources. They identified key factors that could predict price differences and used digital intelligence to understand consumer sentiment and promotion trends. They also developed a CRM strategy and provided recommendations for the client. The strategy included developing loyalty offerings, identifying gaps in existing loyalty offers, and identifying trends in ticket pricing. This comprehensive approach allowed the client to understand the role of loyalty programs and ticket pricing in their business and provided them with a roadmap for future strategy development. | |