Aptean Case Studies Streamlining Home Delivery Operations: A Case Study on Dreams
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Streamlining Home Delivery Operations: A Case Study on Dreams

Aptean
Functional Applications - Fleet Management Systems (FMS)
Sensors - GPS
Transportation
Logistics & Transportation
Sales & Marketing
Fleet Management
Last Mile Delivery
System Integration
Dreams, the UK’s leading specialist bed retailer, faced a significant challenge in managing its home delivery operations. The company sells over 10,000 mattresses, bases, and headboards per week through its network of over 200 sites and online, manufacturing around 8,000 mattresses a week at its UK-based factory. These products are then distributed to customers nationwide via nine dedicated distribution centers and a fleet of over 100 Dreams delivery vans. The challenge was to enhance operational efficiencies and provide a more flexible home delivery system for its customers. With customers able to book a delivery at their convenience, Dreams needed a more advanced home delivery system that would offer flexibility and choice to customers while maintaining service levels and boosting efficiencies. The company was processing over 12,000 deliveries per week, operating nine home delivery depots, and managing a fleet of 100 x 3.5-ton Mercedes Sprinter vans.
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Dreams is the UK’s number one specialist bed retailer. The company sells over 10,000 mattresses, bases, and headboards per week to customers nationwide through its store network of over 200 sites and online. Dreams manufactures around 8,000 mattresses a week at its UK-based factory. These products are then distributed to customers anywhere in the country via a fleet of over 100 Dreams delivery vans. The company was looking to boost its operational efficiencies and offer a more flexible home delivery system for its customers.
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To address the challenge, Dreams invested in Aptean Home Delivery and Aptean Routing & Scheduling Paragon Edition software to optimize processes. The company operates eight home delivery depots across the UK, with a ninth depot soon to open in Scotland. Deliveries are made using the company’s fleet of 100 x 3.5-ton Mercedes Sprinter vans. The solution needed to integrate seamlessly with the GPS tracking units in their fleet and provide real-time delivery updates and accurate Estimated Times of Arrival (ETAs) to ensure maximum efficiency and customer satisfaction. The Aptean solution provided seamless integration with GPS vehicle tracking, enabling real-time progress tracking of home deliveries. The customer service team was kept updated with live ETAs, and the system also offered the ability to provide customers with optimized delivery dates at the point of sale.
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The implementation of Aptean Home Delivery and Aptean Routing & Scheduling Paragon Edition software significantly improved Dreams' operational efficiency and customer service. The solution's seamless integration with GPS vehicle tracking allowed for real-time progress tracking of home deliveries, keeping the customer service team updated with live ETAs. This not only enhanced the efficiency of the delivery process but also improved customer satisfaction by providing them with accurate and timely delivery updates. Furthermore, the system's ability to offer customers optimized delivery dates at the point of sale added another layer of convenience and flexibility, further enhancing the customer experience.
Enabled processing of over 12,000 deliveries per week
Managed operations across 9 home delivery depots
Optimized use of a fleet of 100 x 3.5-ton Mercedes Sprinter vans
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