Iris Case Studies Snapchat as a Digital Marketing Platform for Domino's

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	Snapchat as a Digital Marketing Platform for Domino's Iris

Snapchat as a Digital Marketing Platform for Domino's

Iris

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Challenge	Domino's, a leading pizza brand in the UK, was looking to bolster its social media presence and further enhance its digital marketing strategy. The brand was already successful with its 'Pizza Legends' campaign, which allowed users to create over 385,000 unique pizzas online. However, Domino's wanted to continue its innovative approach to mobile advertising and deliver 'Moments of Greatness' to its customers throughout 2016. The challenge was to find a new, engaging platform that would allow Domino's to connect with its customers in a unique and exciting way. Read More
About Customer	The customer in this case is Domino's, a leading pizza brand in the UK. Domino's is known for its innovative approach to digital marketing and mobile advertising. The brand has a strong online presence and has previously seen success with its 'Pizza Legends' campaign, which allowed users to create their own unique pizzas online. Domino's is always looking for new and exciting ways to engage with its customers and enhance their experience with the brand. Read More
Solution	The solution was to launch Domino's on Snapchat, a popular messaging service. This was the first time any UK pizza brand had used Snapchat as part of their digital marketing strategy. A short film titled 'Dough to Door' was created and shot entirely within the Snapchat app. The film, which was available on Snapchat for 24 hours, followed the journey of a delivery driver who finds himself amidst an alien invasion on his mission to deliver pizza to a customer. Throughout the film, viewers were shown a sequence of random letters that contributed to a unique discount code. This code could then be used when placing a Domino's order online, providing an interactive and engaging experience for customers. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Challenge

Domino's, a leading pizza brand in the UK, was looking to bolster its social media presence and further enhance its digital marketing strategy. The brand was already successful with its 'Pizza Legends' campaign, which allowed users to create over 385,000 unique pizzas online. However, Domino's wanted to continue its innovative approach to mobile advertising and deliver 'Moments of Greatness' to its customers throughout 2016. The challenge was to find a new, engaging platform that would allow Domino's to connect with its customers in a unique and exciting way.

About Customer

The customer in this case is Domino's, a leading pizza brand in the UK. Domino's is known for its innovative approach to digital marketing and mobile advertising. The brand has a strong online presence and has previously seen success with its 'Pizza Legends' campaign, which allowed users to create their own unique pizzas online. Domino's is always looking for new and exciting ways to engage with its customers and enhance their experience with the brand.

Solution

The solution was to launch Domino's on Snapchat, a popular messaging service. This was the first time any UK pizza brand had used Snapchat as part of their digital marketing strategy. A short film titled 'Dough to Door' was created and shot entirely within the Snapchat app. The film, which was available on Snapchat for 24 hours, followed the journey of a delivery driver who finds himself amidst an alien invasion on his mission to deliver pizza to a customer. Throughout the film, viewers were shown a sequence of random letters that contributed to a unique discount code. This code could then be used when placing a Domino's order online, providing an interactive and engaging experience for customers.

Impact #1	The launch of Domino's on Snapchat marked a significant step in the brand's digital marketing strategy. By using a popular messaging service as a platform for advertising, Domino's was able to reach a wider audience and engage with customers in a unique and exciting way. The 'Dough to Door' film not only entertained viewers but also provided them with a unique discount code, enhancing their experience with the brand. This innovative approach to mobile advertising fits seamlessly with Domino's brand image and its commitment to delivering 'Moments of Greatness' to its customers.

Impact #1

The launch of Domino's on Snapchat marked a significant step in the brand's digital marketing strategy. By using a popular messaging service as a platform for advertising, Domino's was able to reach a wider audience and engage with customers in a unique and exciting way. The 'Dough to Door' film not only entertained viewers but also provided them with a unique discount code, enhancing their experience with the brand. This innovative approach to mobile advertising fits seamlessly with Domino's brand image and its commitment to delivering 'Moments of Greatness' to its customers.

Benefit #1	First UK pizza brand to launch on Snapchat
Benefit #2	The 'Dough to Door' film was available to Snapchat users for 24 hours
Benefit #3	The film included a unique discount code for viewers to use when ordering online

Benefit #1

First UK pizza brand to launch on Snapchat

Benefit #2

The 'Dough to Door' film was available to Snapchat users for 24 hours

Benefit #3

The film included a unique discount code for viewers to use when ordering online

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Overview

Snapchat as a Digital Marketing Platform for Domino's

Operational Impact

Quantitative Benefit