Trumpia
Case Studies
SMS Mobile Scavenger Hunt Drives SuccessfulEvent For a Great Cause
Overview
SMS Mobile Scavenger Hunt Drives SuccessfulEvent For a Great CauseTrumpia |
Application Infrastructure & Middleware - API Integration & Management | |
Retail | |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Over 300 mobile numbers registered for the event through flyers, printed publications, websites, blogs, as well as a number of media outlets. | |
For viewers, Michael C. Fina engaged Facebook and Twitter to keep their fans and followers notified on the status of the campaign. | |
At the end of the event, Trumpia was able to deliver marketing statistics number of subscribers/mobile numbers and responses given for each keyword. | |
Quantitative Benefit
The event nearly raised $25,000 through dasher donations, raffle ticket sales, and partner donations. | |
The campaign connected with 343 participants and a 100% engagement rate (number of shown participants). | |