Mulesoft Case Studies SMCP goes omnichannel to improve the shopper experience

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	SMCP goes omnichannel to improve the shopper experience Mulesoft

SMCP goes omnichannel to improve the shopper experience

Mulesoft

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Inventory Management
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	SMCP Group, a French luxury retailer, aimed to build a single view of the customer across its in-store and online channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. The company also wanted to deepen relations with wholesalers by allowing real-time data exchange. However, SMCP's aging IT infrastructure, underpinned by legacy systems, made it difficult to unlock critical data, preventing them from building a single view of the customer and sharing data across different functions and with partners. The team was forced to manually batch upload information such as orders to disparate systems of record at regular intervals throughout the day. These manual uploads were not only time-intensive but led to data duplications. Read More
About Customer	SMCP Group is a French luxury retailer founded in 2010. The group includes four ready-to-wear brands — Sandro, Maje, Claudie Pierlot, and Fursac — and aims to spread Parisian elegance across the world. SMCP’s clothing lines can be purchased directly either in-store or online across 43 countries. The company sought to build a single view of the customer across these channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. SMCP also sought to deepen relations with wholesalers by allowing real-time data exchange. Read More
Solution	SMCP used MuleSoft Anypoint Platform to gain the necessary agility to support its digital transformation strategy. The company utilized API-led connectivity to accelerate its plan to create a seamless omnichannel shopping experience for its customers. SMCP was able to build a single view of the customer fed by both in-store and online shopping behaviors. Anypoint Platform also enabled SMCP to successfully manage disruptions caused by the COVID-19 pandemic and improve its business-to-business (B2B) wholesaler experience. When the pandemic forced the retailer to close its physical showrooms, SMCP used Anypoint Platform to unlock product, pricing, and inventory data and launch a virtual showroom platform for its wholesalers in just five months. SMCP also used Anypoint Platform to automate the exchange of order information from its partners, such as Farfetch. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Inventory Management

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

SMCP Group, a French luxury retailer, aimed to build a single view of the customer across its in-store and online channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. The company also wanted to deepen relations with wholesalers by allowing real-time data exchange. However, SMCP's aging IT infrastructure, underpinned by legacy systems, made it difficult to unlock critical data, preventing them from building a single view of the customer and sharing data across different functions and with partners. The team was forced to manually batch upload information such as orders to disparate systems of record at regular intervals throughout the day. These manual uploads were not only time-intensive but led to data duplications.

About Customer

SMCP Group is a French luxury retailer founded in 2010. The group includes four ready-to-wear brands — Sandro, Maje, Claudie Pierlot, and Fursac — and aims to spread Parisian elegance across the world. SMCP’s clothing lines can be purchased directly either in-store or online across 43 countries. The company sought to build a single view of the customer across these channels to better understand shopping habits, increase touchpoints with customers, and provide a more personalized experience. SMCP also sought to deepen relations with wholesalers by allowing real-time data exchange.

Solution

SMCP used MuleSoft Anypoint Platform to gain the necessary agility to support its digital transformation strategy. The company utilized API-led connectivity to accelerate its plan to create a seamless omnichannel shopping experience for its customers. SMCP was able to build a single view of the customer fed by both in-store and online shopping behaviors. Anypoint Platform also enabled SMCP to successfully manage disruptions caused by the COVID-19 pandemic and improve its business-to-business (B2B) wholesaler experience. When the pandemic forced the retailer to close its physical showrooms, SMCP used Anypoint Platform to unlock product, pricing, and inventory data and launch a virtual showroom platform for its wholesalers in just five months. SMCP also used Anypoint Platform to automate the exchange of order information from its partners, such as Farfetch.

Impact #1	In just six months, MuleSoft became an integral part of SMCP’s technology strategy, enabling the flow of data across its internal and external ecosystems.
Impact #2	SMCP achieved a 40% reuse rate of connectors and APIs, saving significant time and money for each new project.
Impact #3	Anypoint Platform is now an essential part of SMCP’s strategic enterprise projects.

Impact #1

In just six months, MuleSoft became an integral part of SMCP’s technology strategy, enabling the flow of data across its internal and external ecosystems.

Impact #2

SMCP achieved a 40% reuse rate of connectors and APIs, saving significant time and money for each new project.

Impact #3

Anypoint Platform is now an essential part of SMCP’s strategic enterprise projects.

Benefit #1	Achieved a 40% reuse rate of connectors and APIs.
Benefit #2	Reduced the time between orders and order preparation from 2.5 hours to minutes.

Benefit #1

Achieved a 40% reuse rate of connectors and APIs.

Benefit #2

Reduced the time between orders and order preparation from 2.5 hours to minutes.

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Overview

SMCP goes omnichannel to improve the shopper experience

Operational Impact

Quantitative Benefit