Sisense Case Studies Security Forces Equipment Manufacturer Sees 50% Growth in Sales in Six-Months
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Security Forces Equipment Manufacturer Sees 50% Growth in Sales in Six-Months

Sisense
Analytics & Modeling - Predictive Analytics
Application Infrastructure & Middleware - Data Visualization
Functional Applications - Enterprise Resource Planning Systems (ERP)
Security & Public Safety
Business Operation
Sales & Marketing
Training
System Integration
Gentex, a leading supplier of personal protection and situational awareness systems, was struggling with an outdated ERP database that was over 30 years old and heavily customized. The company needed fast and accurate operation planning metrics such as projected revenue, opportunity forecasts, and expense reports. However, incorporating modern technical tools into their ERP environment for data analysis was limited and costly. The system had millions of records, and they needed a solution that could quickly process this data and deliver actionable intelligence.
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Gentex is a prominent supplier of personal protection and situational awareness systems for global defense forces, emergency responders, and industrial personnel operating in high-performance environments. With over 100 years of product development and manufacturing experience, Gentex offers a portfolio of helmet system platforms, aluminized fabrics, and light management technology. The company is dedicated to improving the safety and operational efficiency of its clients through innovative solutions. Despite its long history and extensive expertise, Gentex faced challenges with its outdated ERP system, which hindered its ability to leverage sales and operations planning data effectively.
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Eric Farrell, Director of IT at Gentex, discovered Sisense early in the search for a suitable BI tool. The free proof of concept allowed him to rapidly connect to their ERP system. Sisense's Elasticube structure and drag-and-drop front-end interface enabled Eric to quickly build dashboards for sales and operational planning. These dashboards incorporated extensive data on quotes, orders, and sales over extended periods, providing accurate and up-to-date information. The compelling results made it an easy decision for Gentex to purchase Sisense. The Sisense dashboards provided complete and clean data inputs and processes, delivering insights that allowed different departments to see hindsights, insights, and foresight with interactive and intuitive data visualization. Gentex used gauges for budget status and drill-down features to forecast budgets for the entire year, adjusting based on predictive analysis.
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Sisense dashboards provided complete and clean data inputs and processes, allowing different departments to see hindsights, insights, and foresight with interactive and intuitive data visualization.
Gentex used gauges for budget status, turning green if below budget by at least 5%, yellow when within budget (+/- 5%), and red if over budget.
By using drill-down features, users could forecast budgets for the entire year, with initial months matching actual spending and additional months adjusting based on predictive analysis.
50% increase in eCommerce sales in just six months.
8% increase in return on investments on new product launches.
3% reduction of expenses through better planning.
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