Trumpia Case Studies Science of Parenting

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	Science of Parenting Trumpia

Science of Parenting

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Education
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	System Integration
Challenge	The Science of Parenting, a program offered through Iowa State University Extension and Outreach, posts a new article about once a week at an undetermined time. The unpredictability of the posting schedule posed a challenge for the readers who didn’t know when or how often to check back for new posts. The program sought an effective way to alert subscribers when a new article is posted. The challenge was to ensure that the subscribers are notified instantly whenever a new article is posted so that no one misses a post. Read More
About Customer	The Science of Parenting is a program offered through Iowa State University Extension and Outreach. It is a blog that presents research and resources to help parents raise their children. The blog posts a new article about once a week at an undetermined time. The readers of the blog are parents who are looking for research and resources to help them raise their children. The blog is updated with new articles on a weekly basis, but the exact time of the update is not predetermined, which makes it difficult for the readers to know when to check back for new posts. Read More
Solution	Trumpia, a mobile messaging solution, helped Science of Parenting set up a mobile keyword, “SCIPARENT”, that readers could text to subscribe to its messaging program. The keyword was advertised on the blog and social media pages of Science of Parenting, as well as through word of mouth in parenting groups and among colleagues. This wide net of advertising ensured that a large number of readers were aware of the keyword and could subscribe to the messaging program. Now, whenever the blog is updated with a new article, subscribers are notified instantly. This solution ensures that no one misses a post and that the readers are always updated about the latest articles. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

System Integration

Challenge

The Science of Parenting, a program offered through Iowa State University Extension and Outreach, posts a new article about once a week at an undetermined time. The unpredictability of the posting schedule posed a challenge for the readers who didn’t know when or how often to check back for new posts. The program sought an effective way to alert subscribers when a new article is posted. The challenge was to ensure that the subscribers are notified instantly whenever a new article is posted so that no one misses a post.

About Customer

The Science of Parenting is a program offered through Iowa State University Extension and Outreach. It is a blog that presents research and resources to help parents raise their children. The blog posts a new article about once a week at an undetermined time. The readers of the blog are parents who are looking for research and resources to help them raise their children. The blog is updated with new articles on a weekly basis, but the exact time of the update is not predetermined, which makes it difficult for the readers to know when to check back for new posts.

Solution

Trumpia, a mobile messaging solution, helped Science of Parenting set up a mobile keyword, “SCIPARENT”, that readers could text to subscribe to its messaging program. The keyword was advertised on the blog and social media pages of Science of Parenting, as well as through word of mouth in parenting groups and among colleagues. This wide net of advertising ensured that a large number of readers were aware of the keyword and could subscribe to the messaging program. Now, whenever the blog is updated with a new article, subscribers are notified instantly. This solution ensures that no one misses a post and that the readers are always updated about the latest articles.

Impact #1	The implementation of the mobile messaging solution has ensured that subscribers are notified instantly whenever a new article is posted.
Impact #2	The wide net of advertising the keyword has ensured that a large number of readers are aware of the keyword and can subscribe to the messaging program.
Impact #3	The solution has improved the reach of the blog and ensured that no one misses a post.

Impact #1

The implementation of the mobile messaging solution has ensured that subscribers are notified instantly whenever a new article is posted.

Impact #2

The wide net of advertising the keyword has ensured that a large number of readers are aware of the keyword and can subscribe to the messaging program.

Impact #3

The solution has improved the reach of the blog and ensured that no one misses a post.

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Overview

Science of Parenting

Operational Impact