CDNetworks Case Studies Saxo Bank Boosts Transaction Revenue by Millions of Dollars per Day in China by Teaming with CDNetworks

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	Saxo Bank Boosts Transaction Revenue by Millions of Dollars per Day in China by Teaming with CDNetworks CDNetworks

Saxo Bank Boosts Transaction Revenue by Millions of Dollars per Day in China by Teaming with CDNetworks

CDNetworks

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Edge Computing & Edge Intelligence Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Saxo Bank, a leading international investment bank, was facing a challenge with its online trading and investment platform, SaxoTrader, in China. The demand from investors and institutions within China to access the SaxoTrader platform grew significantly, and so did the need for accelerating the performance of the application in China. The latency caused by the distance between the Denmark-based datacentre and China, along with China’s vast geography and complex Internet peering, resulted in slower performance. Fast transaction times are critical to stock, bond, and foreign exchange trading. As little as one second can result in lost revenue from incomplete or incorrect trades based on out-of-date market information. Saxo Bank also wanted to ensure the same customer experience in China that the SaxoTrader platform is known for around the world. Saxo Bank quickly realised that doing business in China needed a different approach. Read More
About Customer	Saxo Bank is a leading international investment bank that specialises in online global trading and investment. In addition to direct services provided to consumers and businesses, Saxo Bank developed a white-label solution called SaxoTrader that is used by many global financial institutions. The multi award-winning SaxoTrader enables investors to trade Forex, CFDs, ETFs, Stocks, Futures and FX Forwards and Options from one, fully integrated online platform. SaxoTrader offers a wealth of market information and all of the state-of-the-art technical tools and features needed to trade successfully. The SaxoTrader platform comes in several forms – a Web-based application, a mobile application for Apple iOS and Google Android, and a desktop application for Microsoft Windows. Saxo Bank’s executive team views the expansion of SaxoTrader into emerging markets as critical to the bank’s longterm strategic growth. Read More
Solution	Initially, Saxo Bank sought to host and serve SaxoTrader from a datacentre located within mainland China. However, after careful research, they concluded that a single datacentre would not meet their performance goals and therefore needed to look for other solutions. The IT team from Saxo looked at several vendors, however, they lacked the local presence needed in China. Saxo Bank’s IT team engaged CDNetworks to accelerate SaxoTrader in China initially, eventually branching out to other emerging markets. The combination of CDNetworks’ Web Performance Suite and its in-China personnel and infrastructure met Saxo’s needs. CDNetworks is able to facilitate financial transactions for SaxoTrader with 25 local POPs (Points of Presence) throughout mainland China. CDNetworks is the only global CDN that can effectively accelerate web transactions including financial and eCommerce in China. Saxo Bank performed extensive testing of the SaxoTrader Web-and-Client-based application running on CDNetworks’ cloud-based infrastructure. Testing took place across multiple regions of China. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Edge Computing & Edge Intelligence

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Saxo Bank, a leading international investment bank, was facing a challenge with its online trading and investment platform, SaxoTrader, in China. The demand from investors and institutions within China to access the SaxoTrader platform grew significantly, and so did the need for accelerating the performance of the application in China. The latency caused by the distance between the Denmark-based datacentre and China, along with China’s vast geography and complex Internet peering, resulted in slower performance. Fast transaction times are critical to stock, bond, and foreign exchange trading. As little as one second can result in lost revenue from incomplete or incorrect trades based on out-of-date market information. Saxo Bank also wanted to ensure the same customer experience in China that the SaxoTrader platform is known for around the world. Saxo Bank quickly realised that doing business in China needed a different approach.

About Customer

Saxo Bank is a leading international investment bank that specialises in online global trading and investment. In addition to direct services provided to consumers and businesses, Saxo Bank developed a white-label solution called SaxoTrader that is used by many global financial institutions. The multi award-winning SaxoTrader enables investors to trade Forex, CFDs, ETFs, Stocks, Futures and FX Forwards and Options from one, fully integrated online platform. SaxoTrader offers a wealth of market information and all of the state-of-the-art technical tools and features needed to trade successfully. The SaxoTrader platform comes in several forms – a Web-based application, a mobile application for Apple iOS and Google Android, and a desktop application for Microsoft Windows. Saxo Bank’s executive team views the expansion of SaxoTrader into emerging markets as critical to the bank’s longterm strategic growth.

Solution

Initially, Saxo Bank sought to host and serve SaxoTrader from a datacentre located within mainland China. However, after careful research, they concluded that a single datacentre would not meet their performance goals and therefore needed to look for other solutions. The IT team from Saxo looked at several vendors, however, they lacked the local presence needed in China. Saxo Bank’s IT team engaged CDNetworks to accelerate SaxoTrader in China initially, eventually branching out to other emerging markets. The combination of CDNetworks’ Web Performance Suite and its in-China personnel and infrastructure met Saxo’s needs. CDNetworks is able to facilitate financial transactions for SaxoTrader with 25 local POPs (Points of Presence) throughout mainland China. CDNetworks is the only global CDN that can effectively accelerate web transactions including financial and eCommerce in China. Saxo Bank performed extensive testing of the SaxoTrader Web-and-Client-based application running on CDNetworks’ cloud-based infrastructure. Testing took place across multiple regions of China.

Impact #1	Saxo Bank was able to launch SaxoTrader in China in less than two weeks.
Impact #2	The company realised revenue gains of millions per day because latency-induced broken trades were effectively eliminated.
Impact #3	Once Saxo Bank’s IT team gained complete comfort with CDNetworks, they expanded the scope of their dynamic application delivery of the cloud-based infrastructure.

Impact #1

Saxo Bank was able to launch SaxoTrader in China in less than two weeks.

Impact #2

The company realised revenue gains of millions per day because latency-induced broken trades were effectively eliminated.

Impact #3

Once Saxo Bank’s IT team gained complete comfort with CDNetworks, they expanded the scope of their dynamic application delivery of the cloud-based infrastructure.

Benefit #1	Recovered millions per day in China-based transactions
Benefit #2	Dramatically improved customer experience across mainland China
Benefit #3	Confidently able to sell white-label solution worldwide for increased revenues

Benefit #1

Recovered millions per day in China-based transactions

Benefit #2

Dramatically improved customer experience across mainland China

Benefit #3

Confidently able to sell white-label solution worldwide for increased revenues

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Overview

Saxo Bank Boosts Transaction Revenue by Millions of Dollars per Day in China by Teaming with CDNetworks

Operational Impact

Quantitative Benefit