Iris
Case Studies
Sanofi's Innovative Approach to Managing the Knee Pain Treatment Journey
Overview
Sanofi's Innovative Approach to Managing the Knee Pain Treatment JourneyIris |
Sales & Marketing | |
Inventory Management Traffic Monitoring | |
Operational Impact
The implementation of the Consumer Direct marketing program and the use of analytics to inform media targeting resulted in significant operational improvements for Sanofi. The company saw a substantial increase in traffic, conversion rates, and email engagement. The data-driven approach allowed Sanofi to optimize their media channels effectively, ensuring maximum conversion. The high engagement rates were a result of the hyper-personalized communication stream developed as part of the solution. The customer journey management approach also played a crucial role in supporting media optimization and driving increased conversion. | |
Quantitative Benefit
36% increase in traffic year over year | |
Increased conversion by 30% | |
Email engagement rates reaching nearly 40% | |