Iris
Case Studies
Samsung Galaxy Buds2: A Case Study on Engaging Gen Z with IoT
Overview
Samsung Galaxy Buds2: A Case Study on Engaging Gen Z with IoTIris |
Sensors - Acoustic Sensors | |
Procurement | |
Operational Impact
The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the innovative marketing strategy, which included the use of recognisable celebrity voices and eye-catching designs, would have increased brand awareness and visibility among the Gen Z demographic. The campaign's playful and engaging nature would have helped to position Samsung as a brand that understands and caters to the needs and preferences of this younger audience. The use of various media platforms, including DOOH and social media, would have ensured a wide reach and high levels of engagement. | |