Mulesoft Case Studies Salesforce harnesses the power of APIs to take connected experiences to the next level

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	Salesforce harnesses the power of APIs to take connected experiences to the next level Mulesoft

Salesforce harnesses the power of APIs to take connected experiences to the next level

Mulesoft

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Software
Applicable Functions	Human Resources Sales & Marketing
Use Cases	Asset Lifecycle Management Chatbots Computer Vision
Services	Software Design & Engineering Services System Integration
Challenge	Salesforce, a global leader in CRM, has grown rapidly over the years, acquiring over 70 companies. This growth has resulted in thousands of systems and massive amounts of data. The company had leveraged MuleSoft's Anypoint Platform well before acquiring the company. After the acquisition, Salesforce initiated an effort to adopt API-led connectivity to better integrate systems and data, aiming to provide connected experiences to their 150,000 customers and 49,000 employees. The company wanted to move away from point-to-point connectivity to unlock and integrate critical data across the enterprise, create a single view of their employees, automate manual HR processes, and integrate Salesforce customer accounts with the accounts of acquired companies to build a 360-degree customer view for sales teams. Read More
About Customer	Salesforce is a global leader in Customer Relationship Management (CRM), providing cloud-based software solutions to businesses for managing their sales, service, marketing, and more. The company has become one of the fastest-growing enterprise companies in the world, having acquired over 70 companies, including Demandware and Tableau. In 2017, Salesforce acquired MuleSoft, a platform for building application networks that connect enterprise apps, data, and devices, across any cloud and on-premises. Salesforce has a vast customer base of 150,000 customers and employs 49,000 people. The company is known for its rapid growth and the vast amount of data it handles due to its numerous systems. Read More
Solution	Salesforce adopted an API-led integration approach to deliver on its objectives. The company used APIs built on Anypoint Platform to unlock data and build the New Hire Wizard, a desktop and mobile app that automates onboarding and workplace provisioning by combining data from the Salesforce Platform, Salesforce Marketing Cloud, Workday, Serraview, and over 40 human resource management systems. To better integrate data from acquired companies, Salesforce built processes to map Salesforce and acquired company customer accounts by aggregating data in a Heroku DataHub. With accounts mapped one-to-one, Salesforce was able to streamline a number of sales processes. The company also built an eight-member Center for Enablement (C4E) to lead the transition to API-led integration and move away from point-to-point connectivity. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Software

Applicable Functions

Human Resources

Sales & Marketing

Use Cases

Asset Lifecycle Management

Chatbots

Computer Vision

Services

Software Design & Engineering Services

System Integration

Challenge

Salesforce, a global leader in CRM, has grown rapidly over the years, acquiring over 70 companies. This growth has resulted in thousands of systems and massive amounts of data. The company had leveraged MuleSoft's Anypoint Platform well before acquiring the company. After the acquisition, Salesforce initiated an effort to adopt API-led connectivity to better integrate systems and data, aiming to provide connected experiences to their 150,000 customers and 49,000 employees. The company wanted to move away from point-to-point connectivity to unlock and integrate critical data across the enterprise, create a single view of their employees, automate manual HR processes, and integrate Salesforce customer accounts with the accounts of acquired companies to build a 360-degree customer view for sales teams.

About Customer

Salesforce is a global leader in Customer Relationship Management (CRM), providing cloud-based software solutions to businesses for managing their sales, service, marketing, and more. The company has become one of the fastest-growing enterprise companies in the world, having acquired over 70 companies, including Demandware and Tableau. In 2017, Salesforce acquired MuleSoft, a platform for building application networks that connect enterprise apps, data, and devices, across any cloud and on-premises. Salesforce has a vast customer base of 150,000 customers and employs 49,000 people. The company is known for its rapid growth and the vast amount of data it handles due to its numerous systems.

Solution

Salesforce adopted an API-led integration approach to deliver on its objectives. The company used APIs built on Anypoint Platform to unlock data and build the New Hire Wizard, a desktop and mobile app that automates onboarding and workplace provisioning by combining data from the Salesforce Platform, Salesforce Marketing Cloud, Workday, Serraview, and over 40 human resource management systems. To better integrate data from acquired companies, Salesforce built processes to map Salesforce and acquired company customer accounts by aggregating data in a Heroku DataHub. With accounts mapped one-to-one, Salesforce was able to streamline a number of sales processes. The company also built an eight-member Center for Enablement (C4E) to lead the transition to API-led integration and move away from point-to-point connectivity.

Impact #1	The New Hire Wizard improved the day 1 experience for new hires, with satisfaction jumping to a 4.6/5 rating.
Impact #2	96% of employees now have their workspace set up on day 1, compared to only 36% previously.
Impact #3	The Salesforce team built tools for current and future acquisitions to mirror opportunities across organizations and pass leads, enabling sales teams to align on account planning and share thousands of leads with their counterparts.

Impact #1

The New Hire Wizard improved the day 1 experience for new hires, with satisfaction jumping to a 4.6/5 rating.

Impact #2

96% of employees now have their workspace set up on day 1, compared to only 36% previously.

Impact #3

The Salesforce team built tools for current and future acquisitions to mirror opportunities across organizations and pass leads, enabling sales teams to align on account planning and share thousands of leads with their counterparts.

Benefit #1	7-month decrease in development time for new HR projects.
Benefit #2	Mapped over 3.5 billion Salesforce customer accounts with those of acquired companies.
Benefit #3	More than 4,500 leads were internally passed by Sales teams.

Benefit #1

7-month decrease in development time for new HR projects.

Benefit #2

Mapped over 3.5 billion Salesforce customer accounts with those of acquired companies.

Benefit #3

More than 4,500 leads were internally passed by Sales teams.

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Overview

Salesforce harnesses the power of APIs to take connected experiences to the next level

Operational Impact

Quantitative Benefit