Trumpia Case Studies RMG Mall Media

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	RMG Mall Media Trumpia

RMG Mall Media

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	RMG Mall Media, a premier mall-based digital network in the U.S., was looking to run a Text-to-Win campaign for the first time. They wanted to engage affluent audiences in premium shopping mall food courts across the country. However, they faced a challenge: they needed to run multiple Text-to-Win campaigns simultaneously throughout their mall-based food courts. This was a new venture for them, and they were looking for a cost-effective way to test the waters. Read More
About Customer	RMG Mall Media is a premier mall-based digital network that specializes in engaging affluent audiences in premium shopping mall food courts across the U.S. They run multiple advertising and marketing campaigns through their network. The company wanted to utilize a Text-to-Win campaign to further engage their audience and opted to use Trumpia’s technology for this purpose. They were looking for a solution that would allow them to manage multiple campaigns at the same time. Read More
Solution	RMG Mall Media found a solution with Trumpia, a software that provided them the ability to utilize and manage multiple keywords at the same time. By integrating Trumpia’s software, which they found to be very easy to understand and learn, into their own platform, RMG was able to run multiple Text-to-Win campaigns simultaneously. This allowed them to engage their audience in a new and exciting way, and test the effectiveness of this type of campaign. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

RMG Mall Media, a premier mall-based digital network in the U.S., was looking to run a Text-to-Win campaign for the first time. They wanted to engage affluent audiences in premium shopping mall food courts across the country. However, they faced a challenge: they needed to run multiple Text-to-Win campaigns simultaneously throughout their mall-based food courts. This was a new venture for them, and they were looking for a cost-effective way to test the waters.

About Customer

RMG Mall Media is a premier mall-based digital network that specializes in engaging affluent audiences in premium shopping mall food courts across the U.S. They run multiple advertising and marketing campaigns through their network. The company wanted to utilize a Text-to-Win campaign to further engage their audience and opted to use Trumpia’s technology for this purpose. They were looking for a solution that would allow them to manage multiple campaigns at the same time.

Solution

RMG Mall Media found a solution with Trumpia, a software that provided them the ability to utilize and manage multiple keywords at the same time. By integrating Trumpia’s software, which they found to be very easy to understand and learn, into their own platform, RMG was able to run multiple Text-to-Win campaigns simultaneously. This allowed them to engage their audience in a new and exciting way, and test the effectiveness of this type of campaign.

Impact #1	RMG Mall Media was able to successfully run multiple Text-to-Win campaigns simultaneously, engaging their audience in a new and exciting way. The integration of Trumpia’s software into their own platform was smooth and easy, allowing them to manage the campaigns effectively. The success of these campaigns demonstrated the effectiveness of Text-to-Win as a marketing strategy, providing valuable insights for future campaigns.

Impact #1

RMG Mall Media was able to successfully run multiple Text-to-Win campaigns simultaneously, engaging their audience in a new and exciting way. The integration of Trumpia’s software into their own platform was smooth and easy, allowing them to manage the campaigns effectively. The success of these campaigns demonstrated the effectiveness of Text-to-Win as a marketing strategy, providing valuable insights for future campaigns.

Benefit #1	Collected a total of 25,186 opt-ins in just 3-4 months
Benefit #2	Averaged about 600-700 opt-ins per day

Benefit #1

Collected a total of 25,186 opt-ins in just 3-4 months

Benefit #2

Averaged about 600-700 opt-ins per day

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Overview

RMG Mall Media

Operational Impact

Quantitative Benefit