Iris Case Studies Revolutionizing Traditional Banking: Trust Bank's Digital Transformation

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	Revolutionizing Traditional Banking: Trust Bank's Digital Transformation Iris

Revolutionizing Traditional Banking: Trust Bank's Digital Transformation

Iris

Applicable Industries	Finance & Insurance
Challenge	Trust Bank, a Singapore-based financial institution, was faced with the challenge of launching a new digital bank in a market dominated by traditional banking brands. The task was to develop a unique positioning for the brand and a launch plan that would make the brand accessible to everyone. The bank also needed to establish a strong presence in places where consumers stood to benefit the most from their product, such as NTUC FairPrice supermarkets. However, the challenge was to combat in-store clutter and effectively communicate their brand message through non-traditional in-store touchpoints. Read More
About Customer	Trust Bank is a Singapore-based financial institution that was looking to launch a new digital bank in a market dominated by traditional banking brands. The bank aimed to make its brand accessible to everyone and establish a strong presence in places where consumers stood to benefit the most from their product. Trust Bank sought the expertise of Iris to develop a unique brand positioning and launch plan for their new digital bank. The bank also aimed to combat in-store clutter at NTUC FairPrice supermarkets and effectively communicate their brand message through non-traditional in-store touchpoints. Read More
Solution	To address these challenges, Iris, a brand strategy specialist, developed a 360 omnichannel brand campaign aimed at demystifying banking. The campaign was designed to make banking more accessible and understandable to the average consumer. To combat in-store clutter at NTUC FairPrice supermarkets, Iris hijacked non-traditional in-store touchpoints with strong and fun messaging. To drive sign-ups, a referral program was created that incentivized both the referrer and referee. This program was initially promoted through Key Opinion Leaders (KOLs) via social media. With the understanding that Trust referral incentives were unlimited, the public started to promote their own Trust referral code on their personal social channels, making the program go viral within the first few days of launch. Iris also provided end-to-end social strategy and solutions to build a social media presence that sets Trust apart. Read More Log in to view content
Contents

Applicable Industries

Finance & Insurance

Challenge

Trust Bank, a Singapore-based financial institution, was faced with the challenge of launching a new digital bank in a market dominated by traditional banking brands. The task was to develop a unique positioning for the brand and a launch plan that would make the brand accessible to everyone. The bank also needed to establish a strong presence in places where consumers stood to benefit the most from their product, such as NTUC FairPrice supermarkets. However, the challenge was to combat in-store clutter and effectively communicate their brand message through non-traditional in-store touchpoints.

About Customer

Trust Bank is a Singapore-based financial institution that was looking to launch a new digital bank in a market dominated by traditional banking brands. The bank aimed to make its brand accessible to everyone and establish a strong presence in places where consumers stood to benefit the most from their product. Trust Bank sought the expertise of Iris to develop a unique brand positioning and launch plan for their new digital bank. The bank also aimed to combat in-store clutter at NTUC FairPrice supermarkets and effectively communicate their brand message through non-traditional in-store touchpoints.

Solution

To address these challenges, Iris, a brand strategy specialist, developed a 360 omnichannel brand campaign aimed at demystifying banking. The campaign was designed to make banking more accessible and understandable to the average consumer. To combat in-store clutter at NTUC FairPrice supermarkets, Iris hijacked non-traditional in-store touchpoints with strong and fun messaging. To drive sign-ups, a referral program was created that incentivized both the referrer and referee. This program was initially promoted through Key Opinion Leaders (KOLs) via social media. With the understanding that Trust referral incentives were unlimited, the public started to promote their own Trust referral code on their personal social channels, making the program go viral within the first few days of launch. Iris also provided end-to-end social strategy and solutions to build a social media presence that sets Trust apart.

Impact #1	The operational results of the campaign were highly successful. The referral program designed to drive sign-ups went viral within the first few days of launch, indicating a high level of public engagement and interest. The campaign also successfully established a strong and unique social media presence for Trust Bank, setting it apart from traditional banking brands. The use of non-traditional in-store touchpoints at NTUC FairPrice supermarkets effectively combated in-store clutter and communicated the brand message in a fun and engaging way. Overall, the campaign successfully demystified banking and made Trust Bank's brand more accessible to the average consumer.

Impact #1

The operational results of the campaign were highly successful. The referral program designed to drive sign-ups went viral within the first few days of launch, indicating a high level of public engagement and interest. The campaign also successfully established a strong and unique social media presence for Trust Bank, setting it apart from traditional banking brands. The use of non-traditional in-store touchpoints at NTUC FairPrice supermarkets effectively combated in-store clutter and communicated the brand message in a fun and engaging way. Overall, the campaign successfully demystified banking and made Trust Bank's brand more accessible to the average consumer.

Benefit #1	not mentioned

Benefit #1

not mentioned

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Overview

Revolutionizing Traditional Banking: Trust Bank's Digital Transformation

Operational Impact

Quantitative Benefit