Iris
Case Studies
Revolutionizing Formula E Racing with 'Attack Mode'
Overview
Revolutionizing Formula E Racing with 'Attack Mode'Iris |
Other - Battery | |
Electrical Grids | |
Product Research & Development Sales & Marketing | |
Operational Impact
The introduction of 'Attack Mode' significantly enhanced the Formula E racing experience. It added a new layer of drama and unpredictability to the races, which was a hit with the drivers, the media, and the crowd. The innovative solution not only maintained the interest of the existing audience but also attracted new followers, as evidenced by the significant year-on-year growth in TV audience and social followers. The success of 'Attack Mode' also earned Formula E the Silver Entertainment Cannes Lion for Innovative Use of Tech & Platforms in Sport. Overall, 'Attack Mode' has set a new standard for innovation in electric car racing. | |
Quantitative Benefit
Won the Silver Entertainment Cannes Lion for Innovative Use of Tech & Platforms in Sport | |
9 different winners over 13 races, making it the most exciting & unpredictable season ever | |
24% YoY TV audience growth | |