Iris Case Studies Revolutionizing Content Sharing: Samsung's Vertical Gig

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	Revolutionizing Content Sharing: Samsung's Vertical Gig Iris

Revolutionizing Content Sharing: Samsung's Vertical Gig

Iris

Technology Category	Drones - VTOL & VTOL Hybrid Drones
Applicable Industries	Retail
Applicable Functions	Product Research & Development
Challenge	Samsung was faced with the challenge of launching Samsung KX, their new destination for culture and innovation in London. They wanted to create a unique and memorable experience that would align with their brand promise 'Do what you can't'. The challenge was to create an event that would not only attract attention but also stimulate debate and interest among the Gen Z demographic. The insight that 94% of smartphone users engage with their devices vertically, and 79% find vertical videos the most interesting, provided a unique opportunity for Samsung to push the boundaries of content sharing. Read More
About Customer	The customer in this case is Samsung, a global leader in technology and innovation. Samsung is known for its commitment to pushing the boundaries of what is possible and constantly innovating to provide unique experiences for its customers. With the launch of Samsung KX, the company aimed to create a new destination for culture and innovation in London. The vertical gig was a reflection of Samsung's brand promise 'Do what you can't', demonstrating their commitment to challenging conventions and creating unique, memorable experiences. Read More
Solution	Samsung, in collaboration with a pop and R&B star Mabel, created the world's first vertical stage gig. The gig was performed on a three-story stage, towering over nine meters high, providing the audience with the perfect 9:16 shot. This innovative approach allowed all elements of the gig to be seen and heard in a vertical symphony, meeting the constant desire to share instantly across social media. The vertical gig was not only a celebration of the official launch of Samsung KX but also a demonstration of Samsung's commitment to pushing the limits of innovation and technology. Following the launch, Samsung KX aims to offer guests a more multi-sensory experience and inspire people to push their limits, discover and learn, via Samsung technology. Read More Log in to view content
Contents

Technology Category

Drones - VTOL & VTOL Hybrid Drones

Applicable Industries

Retail

Applicable Functions

Product Research & Development

Challenge

Samsung was faced with the challenge of launching Samsung KX, their new destination for culture and innovation in London. They wanted to create a unique and memorable experience that would align with their brand promise 'Do what you can't'. The challenge was to create an event that would not only attract attention but also stimulate debate and interest among the Gen Z demographic. The insight that 94% of smartphone users engage with their devices vertically, and 79% find vertical videos the most interesting, provided a unique opportunity for Samsung to push the boundaries of content sharing.

About Customer

The customer in this case is Samsung, a global leader in technology and innovation. Samsung is known for its commitment to pushing the boundaries of what is possible and constantly innovating to provide unique experiences for its customers. With the launch of Samsung KX, the company aimed to create a new destination for culture and innovation in London. The vertical gig was a reflection of Samsung's brand promise 'Do what you can't', demonstrating their commitment to challenging conventions and creating unique, memorable experiences.

Solution

Samsung, in collaboration with a pop and R&B star Mabel, created the world's first vertical stage gig. The gig was performed on a three-story stage, towering over nine meters high, providing the audience with the perfect 9:16 shot. This innovative approach allowed all elements of the gig to be seen and heard in a vertical symphony, meeting the constant desire to share instantly across social media. The vertical gig was not only a celebration of the official launch of Samsung KX but also a demonstration of Samsung's commitment to pushing the limits of innovation and technology. Following the launch, Samsung KX aims to offer guests a more multi-sensory experience and inspire people to push their limits, discover and learn, via Samsung technology.

Impact #1	The vertical gig was a successful demonstration of Samsung's commitment to innovation and pushing the boundaries of what is possible. It not only attracted a large audience but also stimulated debate around live music staging conventions, particularly among the Gen Z demographic. The event also provided a unique opportunity for content sharing, with the vertical stage allowing all elements of the gig to be seen and heard in a vertical symphony. This aligns with the trend of smartphone users engaging with their devices vertically, demonstrating Samsung's understanding of their audience's preferences and behaviors. Following the launch, Samsung KX is set to offer guests a more multi-sensory experience, inspiring people to push their limits and discover new possibilities through Samsung technology.

Impact #1

The vertical gig was a successful demonstration of Samsung's commitment to innovation and pushing the boundaries of what is possible. It not only attracted a large audience but also stimulated debate around live music staging conventions, particularly among the Gen Z demographic. The event also provided a unique opportunity for content sharing, with the vertical stage allowing all elements of the gig to be seen and heard in a vertical symphony. This aligns with the trend of smartphone users engaging with their devices vertically, demonstrating Samsung's understanding of their audience's preferences and behaviors. Following the launch, Samsung KX is set to offer guests a more multi-sensory experience, inspiring people to push their limits and discover new possibilities through Samsung technology.

Benefit #1	The vertical gig attracted 2000 people in attendance.
Benefit #2	The event stimulated debate and interest among the Gen Z demographic.
Benefit #3	The vertical gig provided the audience with the perfect 9:16 shot, aligning with the insight that 94% of smartphone users engage with their devices vertically.

Benefit #1

The vertical gig attracted 2000 people in attendance.

Benefit #2

The event stimulated debate and interest among the Gen Z demographic.

Benefit #3

The vertical gig provided the audience with the perfect 9:16 shot, aligning with the insight that 94% of smartphone users engage with their devices vertically.

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Overview

Revolutionizing Content Sharing: Samsung's Vertical Gig

Operational Impact

Quantitative Benefit