Mulesoft Case Studies Revolution Beauty gives its eCommerce operations a digital makeover

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	Revolution Beauty gives its eCommerce operations a digital makeover Mulesoft

Revolution Beauty gives its eCommerce operations a digital makeover

Mulesoft

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Inventory Management Retail Store Automation
Services	System Integration Software Design & Engineering Services
Challenge	Revolution Beauty, one of the fastest-growing beauty brands in the UK, was facing challenges with its eCommerce platform. The website could not keep up with the brand’s pace of continuous innovation and new product releases. It was difficult and time-consuming to update and add pricing, images, product descriptions, and other critical information. To maintain market leadership, Revolution Beauty also needed to integrate its eCommerce platform with on-premises applications for a single customer view — enabling customer service reps to resolve inquiries faster and deliver a seamless customer experience. Read More
About Customer	Founded in 2014, Revolution Beauty is one of the fastest-growing beauty brands in the UK. The company is known for its speed to market and creating high-quality products at affordable prices. With the increase in online shopping, Revolution Beauty has been focusing on delivering new, engaging eCommerce experiences fast. The company launches 30 new SKUs each week, with a minimum of three image types per SKU. This focus on speed to market puts immense pressure on the Creative and Web teams to add hundreds of new products images to the website each month. Read More
Solution	Revolution Beauty selected Salesforce Commerce Cloud as its new eCommerce platform. To launch projects faster, the company needed a flexible integration layer to connect the new eCommerce platform with its on-premises systems. Revolution Beauty’s technology partner — Astound Commerce — recommended MuleSoft’s Anypoint Platform due to the platform’s ease-of-use and API integration capabilities. By selecting MuleSoft to take an API integration approach, Revolution Beauty connected Salesforce Commerce Cloud to its core backend systems — including its ERP, Netsuite, contact center platform, Robin HQ, and an asset management tool called Image Relay. In just five months, Revolution Beauty transformed its eCommerce and customer service experience. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Inventory Management

Retail Store Automation

Services

System Integration

Software Design & Engineering Services

Challenge

Revolution Beauty, one of the fastest-growing beauty brands in the UK, was facing challenges with its eCommerce platform. The website could not keep up with the brand’s pace of continuous innovation and new product releases. It was difficult and time-consuming to update and add pricing, images, product descriptions, and other critical information. To maintain market leadership, Revolution Beauty also needed to integrate its eCommerce platform with on-premises applications for a single customer view — enabling customer service reps to resolve inquiries faster and deliver a seamless customer experience.

About Customer

Founded in 2014, Revolution Beauty is one of the fastest-growing beauty brands in the UK. The company is known for its speed to market and creating high-quality products at affordable prices. With the increase in online shopping, Revolution Beauty has been focusing on delivering new, engaging eCommerce experiences fast. The company launches 30 new SKUs each week, with a minimum of three image types per SKU. This focus on speed to market puts immense pressure on the Creative and Web teams to add hundreds of new products images to the website each month.

Solution

Revolution Beauty selected Salesforce Commerce Cloud as its new eCommerce platform. To launch projects faster, the company needed a flexible integration layer to connect the new eCommerce platform with its on-premises systems. Revolution Beauty’s technology partner — Astound Commerce — recommended MuleSoft’s Anypoint Platform due to the platform’s ease-of-use and API integration capabilities. By selecting MuleSoft to take an API integration approach, Revolution Beauty connected Salesforce Commerce Cloud to its core backend systems — including its ERP, Netsuite, contact center platform, Robin HQ, and an asset management tool called Image Relay. In just five months, Revolution Beauty transformed its eCommerce and customer service experience.

Impact #1	Revolution Beauty has drastically reduced the number of custom code integrations and decreased maintenance costs.
Impact #2	With less overhead, the company can spend more time and resources on innovation — giving it the flexibility to respond quickly to market needs.
Impact #3	Removing the manual task of image uploading has boosted productivity between the creative and merchandising teams, reducing operational costs and enabling Revolution Beauty to build its brand presence.

Impact #1

Revolution Beauty has drastically reduced the number of custom code integrations and decreased maintenance costs.

Impact #2

With less overhead, the company can spend more time and resources on innovation — giving it the flexibility to respond quickly to market needs.

Impact #3

Removing the manual task of image uploading has boosted productivity between the creative and merchandising teams, reducing operational costs and enabling Revolution Beauty to build its brand presence.

Benefit #1	4X increase in web traffic
Benefit #2	15% reduction in shopping cart abandonment
Benefit #3	60% more customer queries resolved

Benefit #1

4X increase in web traffic

Benefit #2

15% reduction in shopping cart abandonment

Benefit #3

60% more customer queries resolved

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Overview

Revolution Beauty gives its eCommerce operations a digital makeover

Operational Impact

Quantitative Benefit