Iris Case Studies Revitalizing Suzuki's Brand Image with IoT and Creative Advertising

Edit This Case Study Record

	Revitalizing Suzuki's Brand Image with IoT and Creative Advertising Iris

Revitalizing Suzuki's Brand Image with IoT and Creative Advertising

Iris

Technology Category	Sensors - Autonomous Driving Sensors
Applicable Industries	Automotive Electronics
Applicable Functions	Sales & Marketing
Use Cases	Smart Parking Vehicle-to-Infrastructure
Challenge	Suzuki, a renowned car manufacturer, has always been known for its unconventional and unique approach to car design. However, in the highly competitive UK market, the company was struggling to effectively communicate its core values and unique selling propositions to potential customers. The challenge was to develop a new brand platform that would not only highlight Suzuki's unconventional heritage and personality but also make the cars themselves the stars of the story. The company wanted to create a campaign that would resonate with the audience and exemplify Suzuki's bold, playful, and unexpected personality. Read More
About Customer	The customer in this case study is Suzuki, a well-known Japanese multinational corporation that manufactures automobiles, four-wheel drive vehicles, motorcycles, and outboard motors. Suzuki has a reputation for producing cars that are a bit different from the norm, with models like the iconic Jimny of the 80s and the convertible Grand Vitara of the 90s. In the UK market, Suzuki wanted to champion its unconventional heritage and personality, and make its cars the stars of the story. The company aimed to give drivers everything they need as standard, and wanted to communicate this effectively to potential customers. Read More
Solution	To address this challenge, Suzuki, in collaboration with its lead creative and strategic agency, developed a campaign called 'Good Different'. The campaign was designed to highlight the unique aspects of owning a Suzuki car. A 30-second film was created that humorously exaggerated the various benefits of owning a Suzuki car. The film included scenes of grandmas knitting cardigans for cars and Suzuki technicians whispering jokes to car parts, illustrating the warm, fun feeling one gets from driving a Suzuki. To ensure the highest level of detail and realism, 3D digital models of the sets were created and then physically constructed. The campaign was launched across TV and Video on Demand (VOD), and was further supported by a 60-second TV and Cinema film. Read More Log in to view content
Contents

Technology Category

Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Smart Parking

Vehicle-to-Infrastructure

Challenge

Suzuki, a renowned car manufacturer, has always been known for its unconventional and unique approach to car design. However, in the highly competitive UK market, the company was struggling to effectively communicate its core values and unique selling propositions to potential customers. The challenge was to develop a new brand platform that would not only highlight Suzuki's unconventional heritage and personality but also make the cars themselves the stars of the story. The company wanted to create a campaign that would resonate with the audience and exemplify Suzuki's bold, playful, and unexpected personality.

About Customer

The customer in this case study is Suzuki, a well-known Japanese multinational corporation that manufactures automobiles, four-wheel drive vehicles, motorcycles, and outboard motors. Suzuki has a reputation for producing cars that are a bit different from the norm, with models like the iconic Jimny of the 80s and the convertible Grand Vitara of the 90s. In the UK market, Suzuki wanted to champion its unconventional heritage and personality, and make its cars the stars of the story. The company aimed to give drivers everything they need as standard, and wanted to communicate this effectively to potential customers.

Solution

To address this challenge, Suzuki, in collaboration with its lead creative and strategic agency, developed a campaign called 'Good Different'. The campaign was designed to highlight the unique aspects of owning a Suzuki car. A 30-second film was created that humorously exaggerated the various benefits of owning a Suzuki car. The film included scenes of grandmas knitting cardigans for cars and Suzuki technicians whispering jokes to car parts, illustrating the warm, fun feeling one gets from driving a Suzuki. To ensure the highest level of detail and realism, 3D digital models of the sets were created and then physically constructed. The campaign was launched across TV and Video on Demand (VOD), and was further supported by a 60-second TV and Cinema film.

Impact #1	The 'Good Different' campaign was a resounding success for Suzuki. It not only helped the company to effectively communicate its core values and unique selling propositions, but also made the cars themselves the stars of the story. The campaign resonated with the audience and exemplified Suzuki's bold, playful, and unexpected personality. The humorous and creative approach of the campaign helped to create a warm, fun feeling associated with driving a Suzuki. This resulted in a significant increase in sales, leads, and back orders, demonstrating the effectiveness of the campaign in driving customer engagement and business growth.

Impact #1

The 'Good Different' campaign was a resounding success for Suzuki. It not only helped the company to effectively communicate its core values and unique selling propositions, but also made the cars themselves the stars of the story. The campaign resonated with the audience and exemplified Suzuki's bold, playful, and unexpected personality. The humorous and creative approach of the campaign helped to create a warm, fun feeling associated with driving a Suzuki. This resulted in a significant increase in sales, leads, and back orders, demonstrating the effectiveness of the campaign in driving customer engagement and business growth.

Benefit #1	Achieved 153% of the previous year's new car quarterly sales targets
Benefit #2	Generated over 9,000 leads in the first month of the 'Good Different' campaign being live
Benefit #3	Received 2,000 back orders for the next quarter

Benefit #1

Achieved 153% of the previous year's new car quarterly sales targets

Benefit #2

Generated over 9,000 leads in the first month of the 'Good Different' campaign being live

Benefit #3

Received 2,000 back orders for the next quarter

Download PDF Version

Overview

Revitalizing Suzuki's Brand Image with IoT and Creative Advertising

Operational Impact

Quantitative Benefit