Iris
Case Studies
Revitalizing Scholl's Brand Positioning with 'Feel Foot Tastic' Campaign
Overview
Revitalizing Scholl's Brand Positioning with 'Feel Foot Tastic' CampaignIris |
Platform as a Service (PaaS) - Application Development Platforms | |
Pharmaceuticals Retail | |
Sales & Marketing | |
Operational Impact
The 'Feel Foot Tastic' campaign successfully revitalized Scholl's brand positioning, shifting it from a functional pharma brand to a lifestyle brand. The campaign helped broaden the number of occasions and scenarios that Scholl could be relevant to, thereby expanding its reach and appeal. The use of music, specifically the remixing of an iconic reggae track, provided a fresh and unique way to deliver Scholl's message, setting it apart from traditional pharma brand communications. The campaign was launched in multiple countries, both on TV and digitally, further expanding Scholl's global presence and reach. | |
Quantitative Benefit
30% uplift in sales following the 'Feel Foot Tastic' campaign | |