To address this challenge, MINI launched a 9-screen interactive content experience designed to showcase the high-performance capabilities of their new model, the John Cooper Works Hatch. This digital content marketing strategy was flexible across a wide range of formats, allowing it to reach a broad audience. The campaign was built on wholly original, truly interactive content, designed to engage users and provide them with a firsthand experience of the vehicle's performance capabilities. The interactive experience was hosted on a microsite, which served as a platform for users to view the content and register their interest in the new model.
Read More