Iris
Case Studies
Revitalizing MINI's Brand Image through Innovative Digital Marketing
Overview
Revitalizing MINI's Brand Image through Innovative Digital MarketingIris |
Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS | |
Consumer Goods | |
Sales & Marketing | |
Operational Impact
The campaign was a resounding success, revitalizing MINI's brand image and strengthening its relationship with its customer base. The innovative use of digital marketing techniques, including a unique media takeover and a participation campaign, created a buzz around the brand and encouraged customer engagement. The campaign not only increased brand preference and purchase intent but also significantly boosted MINI's social media presence. The campaign also brought back the tradition of MINI owners 'saluting' each other, but re-invented it for the digital age, further strengthening the sense of community among MINI drivers. | |
Quantitative Benefit
44% rise in purchase intent | |
33% rise in brand preference | |
230K social engagements through Facebook, Twitter & Buzzfeed | |