Iris
Case Studies
Revitalizing Haven's Brand through IoT and Strategic Advertising
Overview
Revitalizing Haven's Brand through IoT and Strategic AdvertisingIris |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Environmental Sensors | |
Sales & Marketing | |
Operational Impact
The new brand platform and advertising strategy significantly improved Haven's brand positioning and visibility. The light-hearted and humorous TV spot effectively communicated the unique experiences offered by Haven, resulting in a significant increase in bookings. The extensive media coverage further enhanced Haven's brand visibility and reputation. The collaboration with influencers helped Haven reach a wider audience and engage in key online parenting conversations. The new brand platform and advertising strategy not only increased bookings and revenue but also positioned Haven as a leading provider of unique and refreshing family holiday experiences. | |
Quantitative Benefit
6% increase in bookings from the TV campaign | |
Extensive media coverage from The Telegraph, The Sun, Independent, The Metro, the BBC, The Daily Mail & Unilad | |
236 pieces of content generated by influencers | |