Iris
Case Studies
Revitalizing Customer Loyalty for BMW/MINI Dealers Through IoT
Overview
Operational Impact
The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the comprehensive campaign would have helped in changing the perception of MINI owners and increasing their loyalty towards the brand. The use of various communication channels like outdoor posters, promotions, online communication, and dialogue elements would have ensured a wide reach of the campaign. The '360-degree Service' video, which was a highlight of the campaign, would have helped in engaging the customers and communicating the value and affordability of original MINI parts and service in a unique and effective way. | |