Iris
Case Studies
Revamping Pampers' Customer Experience and CRM Strategy
Overview
Revamping Pampers' Customer Experience and CRM StrategyIris |
Analytics & Modeling - Machine Learning | |
Consumer Goods Education | |
Product Research & Development | |
Real-Time Location System (RTLS) | |
Operational Impact
The new CRM strategy and contact strategy have transformed Pampers into a Helper brand, providing more than just products to its customers. By adding more support and education into the Pampers Baby Club app, the brand has been able to deliver more value to families. The use of real-time event detection, real-time analytics, and machine learning has ensured that Pampers and the Baby Club app are always top of mind for consumers. The strategy has been implemented across the US, Canada, Germany, Spain, and Japan, and plans are in place to extend the program to new markets in 2021. | |