The solution involved a complete overhaul of the brand book, using several techniques to reflect the 'authentic', 'crafted', and independent spirit of the brand. The design team decided to create 'hand-made' wooden boxes for the outer part of the book, adding a unique and crafted touch to the brand book. The typography was also 'hand-made' using letterpress techniques, adding a unique and authentic feel to the book. Different paper stocks were used, along with various printing and engraving techniques, to create a visually engaging and appealing brand book. The entire design, crafting, and printing process was completed in less than four weeks, meeting the tight deadline set by the client.
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