Trumpia Case Studies Retail Store Text Campaign Produces a Month’s Revenue in 3 Days!

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	Retail Store Text Campaign Produces a Month’s Revenue in 3 Days! Trumpia

Retail Store Text Campaign Produces a Month’s Revenue in 3 Days!

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Attic, a fashion-forward streetwear clothing retail store, was looking to cultivate a competitive edge in the fashion retail industry. They wanted to think outside the box with a winning marketing strategy for Black Friday. The strategy was to incorporate social media and mobile marketing through Trumpia to expand their marketing reach. They aimed to create an exclusive customer list, send promotional texts, and in Attic’s case, the text would act as a VIP ticket admission to the Black Friday event. Read More
About Customer	Attic is a fashion-forward streetwear clothing retail store that promotes culture and individuality through monumental pricing. Locally owned and operated, Attic has created a devout following in their coveted selection of streetwear goods both for women and men. The company currently has two locations in California. Attic is growing as a revolutionary force in streetwear fashion across the United States. They have been successful in marketing through their Trumpia mobile keywords in the past and aimed to secure a third keyword to drive traffic to their store for their annual Black Friday sale. Read More
Solution	Trumpia worked with Attic on launching a mobile marketing SMS campaign using the shared short code 69302. Customers were encouraged to text “CAMPOUT” to 69302 to receive special promotional deals at the Attic store on the day of the Black Friday sale. By texting the keyword, customers would voluntarily opt-in as mobile contacts in Attic’s database. With the emphasis on social media and mobile marketing, Attic minimized their advertising costs by cutting out all paid print, radio, and internet advertisements. Prior to the sales event, Attic boasted a collection of over 12,000 opted-in mobile numbers from their blog post, social media, and word of mouth. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Attic, a fashion-forward streetwear clothing retail store, was looking to cultivate a competitive edge in the fashion retail industry. They wanted to think outside the box with a winning marketing strategy for Black Friday. The strategy was to incorporate social media and mobile marketing through Trumpia to expand their marketing reach. They aimed to create an exclusive customer list, send promotional texts, and in Attic’s case, the text would act as a VIP ticket admission to the Black Friday event.

About Customer

Attic is a fashion-forward streetwear clothing retail store that promotes culture and individuality through monumental pricing. Locally owned and operated, Attic has created a devout following in their coveted selection of streetwear goods both for women and men. The company currently has two locations in California. Attic is growing as a revolutionary force in streetwear fashion across the United States. They have been successful in marketing through their Trumpia mobile keywords in the past and aimed to secure a third keyword to drive traffic to their store for their annual Black Friday sale.

Solution

Trumpia worked with Attic on launching a mobile marketing SMS campaign using the shared short code 69302. Customers were encouraged to text “CAMPOUT” to 69302 to receive special promotional deals at the Attic store on the day of the Black Friday sale. By texting the keyword, customers would voluntarily opt-in as mobile contacts in Attic’s database. With the emphasis on social media and mobile marketing, Attic minimized their advertising costs by cutting out all paid print, radio, and internet advertisements. Prior to the sales event, Attic boasted a collection of over 12,000 opted-in mobile numbers from their blog post, social media, and word of mouth.

Impact #1	Attic was able to transform prospects into customers by collecting mobile numbers through utilizing Trumpia’s online social media and mobile keywords features.
Impact #2	At the door, the Attic staff was able to admit customers with verified text messages sent from the VIP list the day before.

Impact #1

Attic was able to transform prospects into customers by collecting mobile numbers through utilizing Trumpia’s online social media and mobile keywords features.

Impact #2

At the door, the Attic staff was able to admit customers with verified text messages sent from the VIP list the day before.

Benefit #1	On November 27th, 2009 Attic generated $20,000 in sales within the first 2 hours of opening.
Benefit #2	Attic produced a month’s worth of revenue in 3 days.

Benefit #1

On November 27th, 2009 Attic generated $20,000 in sales within the first 2 hours of opening.

Benefit #2

Attic produced a month’s worth of revenue in 3 days.

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Overview

Retail Store Text Campaign Produces a Month’s Revenue in 3 Days!

Operational Impact

Quantitative Benefit