CDNetworks Case Studies Reducing latency and boosting reliability and response times with dynamic web acceleration

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	Reducing latency and boosting reliability and response times with dynamic web acceleration CDNetworks

Reducing latency and boosting reliability and response times with dynamic web acceleration

CDNetworks

Technology Category	Cybersecurity & Privacy - Cloud Security Networks & Connectivity - Network Management & Analysis Software
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Cybersecurity Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Cybersecurity Services
Challenge	As TuneUp Software GmbH expanded its customer base, latency became an issue for customers located outside of Europe. The company's business model, which is based on selling over the web, required optimising the user experience and speeding up download times. The physical distance between the server and the customer location was found to have a significant impact on performance. The company's web servers were under a lot of strain, with sub-optimal speeds and high latency levels. The company also noticed an increasing bounce rate, with users leaving the site after visiting a single page. This was particularly concerning as the company was expanding into international markets. Read More
About Customer	TuneUp Software GmbH is a leading provider of intelligent software tools that enable users to get optimal use of their operating systems and programs. The company was founded in 1997 by Tibor Schiemann and Christoph Laumann. The first version of TuneUp Utilities was launched in the same year. Since then, the company has included more utilities with each new version while broadening its reach into international markets. By 2003, the company was very successful in Germany and in 2004, it localised TuneUp Utilities into English, French, Dutch, and other languages. The company's suite of tools was becoming increasingly popular outside Europe and TuneUp was racing to meet this demand by expanding to South Africa, United States, Latin America and Australia, with Asia also emerging as a rich source of new customers. Read More
Solution	TuneUp Software GmbH implemented CDNetworks’ Dynamic Web Acceleration solution to improve data throughput and reduce latency. The solution was preconfigured, allowing for quick implementation. The global reach of the solution was a key factor in its selection, with Points of Presence (PoPs) available in the regions TuneUp was selling to, particularly in emerging markets like Asia. The solution enhanced the user experience in all target markets, making the site behave as if it were a local company with offices in those countries. The solution also proved to be reliable, freeing up internal resources and requiring minimal human intervention. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Cloud Security

Networks & Connectivity - Network Management & Analysis Software

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Cybersecurity

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Cybersecurity Services

Challenge

As TuneUp Software GmbH expanded its customer base, latency became an issue for customers located outside of Europe. The company's business model, which is based on selling over the web, required optimising the user experience and speeding up download times. The physical distance between the server and the customer location was found to have a significant impact on performance. The company's web servers were under a lot of strain, with sub-optimal speeds and high latency levels. The company also noticed an increasing bounce rate, with users leaving the site after visiting a single page. This was particularly concerning as the company was expanding into international markets.

About Customer

TuneUp Software GmbH is a leading provider of intelligent software tools that enable users to get optimal use of their operating systems and programs. The company was founded in 1997 by Tibor Schiemann and Christoph Laumann. The first version of TuneUp Utilities was launched in the same year. Since then, the company has included more utilities with each new version while broadening its reach into international markets. By 2003, the company was very successful in Germany and in 2004, it localised TuneUp Utilities into English, French, Dutch, and other languages. The company's suite of tools was becoming increasingly popular outside Europe and TuneUp was racing to meet this demand by expanding to South Africa, United States, Latin America and Australia, with Asia also emerging as a rich source of new customers.

Solution

TuneUp Software GmbH implemented CDNetworks’ Dynamic Web Acceleration solution to improve data throughput and reduce latency. The solution was preconfigured, allowing for quick implementation. The global reach of the solution was a key factor in its selection, with Points of Presence (PoPs) available in the regions TuneUp was selling to, particularly in emerging markets like Asia. The solution enhanced the user experience in all target markets, making the site behave as if it were a local company with offices in those countries. The solution also proved to be reliable, freeing up internal resources and requiring minimal human intervention.

Impact #1	TuneUp achieved a tenfold increase in speed of downloads and page loading, improving customer satisfaction.
Impact #2	The company saw a decrease in bounce rates immediately after implementing the CDNetworks solution.
Impact #3	The solution freed up internal resources and proved to be reliable enough not to need much human intervention.

Impact #1

TuneUp achieved a tenfold increase in speed of downloads and page loading, improving customer satisfaction.

Impact #2

The company saw a decrease in bounce rates immediately after implementing the CDNetworks solution.

Impact #3

The solution freed up internal resources and proved to be reliable enough not to need much human intervention.

Benefit #1	More than tenfold increase in data throughput rates, optimising downloads for customers.
Benefit #2	Enabled expansion into hard-to-reach markets in Asia and Latin America by providing seamless, timely performance.
Benefit #3	Lowered bounce rate and increased site “stickiness”.

Benefit #1

More than tenfold increase in data throughput rates, optimising downloads for customers.

Benefit #2

Enabled expansion into hard-to-reach markets in Asia and Latin America by providing seamless, timely performance.

Benefit #3

Lowered bounce rate and increased site “stickiness”.

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Overview

Reducing latency and boosting reliability and response times with dynamic web acceleration

Operational Impact

Quantitative Benefit