Iris Case Studies Rebranding Fiji Airways through IoT: A Home Away from Home

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	Rebranding Fiji Airways through IoT: A Home Away from Home Iris

Rebranding Fiji Airways through IoT: A Home Away from Home

Iris

Applicable Functions	Sales & Marketing
Challenge	Fiji Airways, in an effort to rebrand itself, sought to encapsulate its unique sentiment in a profound and engaging way. The challenge was to create a content series that would resonate with audiences in Australia, New Zealand, Fiji, USA, and Hong Kong. The goal was to find deserving individuals with real stories and hardships who had never travelled overseas. The airline also wanted to capture the essence of Fiji as a 'home away from home' through the experiences of world champion surfer, Kelly Slater, who had been visiting Fiji annually for the past 24 years. Read More
About Customer	The customer in this case study is Fiji Airways, the flag carrier airline of Fiji. The airline was looking to rebrand itself and wanted to encapsulate its unique sentiment in a profound and engaging way. The goal was to resonate with audiences in Australia, New Zealand, Fiji, USA, and Hong Kong, and to find deserving individuals with real stories and hardships who had never travelled overseas. The airline also wanted to capture the essence of Fiji as a 'home away from home' through the experiences of world champion surfer, Kelly Slater. Read More
Solution	The solution was a three-piece content series that was developed and launched by iris Sydney. The series put out a call to the target countries to find deserving individuals with compelling stories who had never travelled overseas. The content series also included a candid interview with Kelly Slater, who shared his experiences of discovering Fiji as his 'home away from home'. He spoke about his annual visits to Fiji over the past 24 years and his experiences with the Fijian people and culture. The content series was promoted on digital platforms and services, leveraging advertising and social media to reach a wider audience. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Challenge

Fiji Airways, in an effort to rebrand itself, sought to encapsulate its unique sentiment in a profound and engaging way. The challenge was to create a content series that would resonate with audiences in Australia, New Zealand, Fiji, USA, and Hong Kong. The goal was to find deserving individuals with real stories and hardships who had never travelled overseas. The airline also wanted to capture the essence of Fiji as a 'home away from home' through the experiences of world champion surfer, Kelly Slater, who had been visiting Fiji annually for the past 24 years.

About Customer

The customer in this case study is Fiji Airways, the flag carrier airline of Fiji. The airline was looking to rebrand itself and wanted to encapsulate its unique sentiment in a profound and engaging way. The goal was to resonate with audiences in Australia, New Zealand, Fiji, USA, and Hong Kong, and to find deserving individuals with real stories and hardships who had never travelled overseas. The airline also wanted to capture the essence of Fiji as a 'home away from home' through the experiences of world champion surfer, Kelly Slater.

Solution

The solution was a three-piece content series that was developed and launched by iris Sydney. The series put out a call to the target countries to find deserving individuals with compelling stories who had never travelled overseas. The content series also included a candid interview with Kelly Slater, who shared his experiences of discovering Fiji as his 'home away from home'. He spoke about his annual visits to Fiji over the past 24 years and his experiences with the Fijian people and culture. The content series was promoted on digital platforms and services, leveraging advertising and social media to reach a wider audience.

Impact #1	The rebranding campaign for Fiji Airways was a success, with the content series resonating with audiences across multiple countries. The candid interview with Kelly Slater helped to capture the essence of Fiji as a 'home away from home', which was a key part of the airline's rebranding strategy. The campaign also successfully engaged with the target audience, with many individuals submitting their own stories through the microsite. The use of digital platforms and services, along with advertising and social media, helped to extend the reach of the campaign and engage with a wider audience.

Impact #1

The rebranding campaign for Fiji Airways was a success, with the content series resonating with audiences across multiple countries. The candid interview with Kelly Slater helped to capture the essence of Fiji as a 'home away from home', which was a key part of the airline's rebranding strategy. The campaign also successfully engaged with the target audience, with many individuals submitting their own stories through the microsite. The use of digital platforms and services, along with advertising and social media, helped to extend the reach of the campaign and engage with a wider audience.

Benefit #1	The content series garnered over 1.7 million views on YouTube
Benefit #2	The campaign reached over 23 million people through organic earned media
Benefit #3	The microsite received 1347 stories submitted by individuals

Benefit #1

The content series garnered over 1.7 million views on YouTube

Benefit #2

The campaign reached over 23 million people through organic earned media

Benefit #3

The microsite received 1347 stories submitted by individuals

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Overview

Rebranding Fiji Airways through IoT: A Home Away from Home

Operational Impact

Quantitative Benefit