CDNetworks Case Studies Reaching global markets: How Transhotel built a platform for worldwide growth
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Reaching global markets: How Transhotel built a platform for worldwide growth

CDNetworks
Application Infrastructure & Middleware - Data Exchange & Integration
Networks & Connectivity - Network Management & Analysis Software
Business Operation
Sales & Marketing
Cybersecurity
Supply Chain Visibility
Cloud Planning, Design & Implementation Services
System Integration
Transhotel, a global travel services provider, was facing challenges with its expanding client base and the increasing reliance on the internet for conducting business. The company needed a reliable and responsive technology platform that would allow close collaboration between the company and its clients. The company was also looking to expand into new markets, including Asia, Russia, Latin America, and India. The challenge was to ensure that the business could maintain and build on its growth without being hampered by speed or latency problems. The company's main website, www.transhotel.com, has a daily turnover of over 50,000 operations, most of which are room availability enquiries. 90% of these operations are served on the end-user’s computer in less than 5 seconds. The company needed a solution that would ensure speedy and uninterrupted access to the applications and websites, thus improving the end user’s experience.
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Transhotel is a Spanish global travel services provider founded in 1994. The company has branches in 24 countries all over the world, essentially in Europe and the Americas but also in Asia, where it now has a presence and in India, Singapore and China. The Transhotel group serves 78,800 travel agency customers worldwide, providing a portfolio of over 60,000 hotels and tourist services in 147 countries via multiple online websites, with international revenues growing steadily year on year. 94% of Transhotel’s business activity is carried out through the TOR System Advanced platform that was developed by the company and launched in 2008. Currently over 50,000 of Transhotel travel agency customers from all over the world use the platform daily and make on average 3.4 million enquiries on the availability of services. In 2011 the platform allowed the booking of over 3.5million overnight stays.
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Transhotel decided to deploy web acceleration services from a well-known and reputable supplier, CDNetworks. CDNetworks’ Dynamic Web Acceleration services would help the company service its growing customer base, expand into new markets and provide the kind of web performance that would keep its clients happy regardless of geographic location. The implementation of CDNetworks’ solutions was quite transparent and simple, and Transhotel did it themselves. In only four weeks the CDNetworks service was in full operation and was working exactly as needed. The company was also pleasantly surprised with CDNetworks’ ability to provide a flexible global service at a competitive price point. The flexibility of the CDNetworks approach has allowed Transhotel to reach its goals at a very reasonable cost. The migration to CDNetworks has given Transhotel a saving of 50% compared with its previous supplier.
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Transhotel was able to accelerate dynamic website content to enhance service for its existing European and US customer base.
The company was able to expand into Asia and other emerging markets including Russia, Latin America and India.
The implementation of CDNetworks’ solutions was quite transparent and simple, and Transhotel did it themselves. In only four weeks the CDNetworks service was in full operation and was working exactly as needed.
Delivered cost savings of over 50% over the previous CDN service supplier.
90% of operations are served on the end-user’s computer in less than 5 seconds.
50% of content is cached and served from the edge of CDNetworks without the Transhotel servers having to intervene in any way.
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