Iris
Case Studies
Philips Pulse: Transforming Digital Marketing through IoT
Overview
Philips Pulse: Transforming Digital Marketing through IoTIris |
Platform as a Service (PaaS) - Application Development Platforms | |
Consumer Goods Healthcare & Hospitals | |
Sales & Marketing | |
Operational Impact
The formation of PULSE has had a significant impact on Philips' brand and business. The team's integrated approach to digital marketing has not only helped Philips shift its brand focus but also engage more effectively with its consumers and staff. By turning data into insights and online trends into content marketing ideas, PULSE has been able to create, distribute, and amplify engaging and relevant content for Philips' audience. This has resulted in a stronger brand personality and a more impactful digital presence. The success of PULSE demonstrates the power of collaborative teams in transforming digital marketing strategies and driving business growth. | |
Quantitative Benefit
68% increase in sales in 2015 | |
27% growth in traffic to philips.com.sg | |
Doubled Facebook community | |