Iris Case Studies Performance Driven Marketing Investment: A Case Study on MINI's Global Standard Creation

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	Performance Driven Marketing Investment: A Case Study on MINI's Global Standard Creation Iris

Performance Driven Marketing Investment: A Case Study on MINI's Global Standard Creation

Iris

Technology Category	Analytics & Modeling - Predictive Analytics Sensors - Temperature Sensors
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Challenge	MINI, a renowned automobile manufacturer, was faced with the challenge of creating a global standard to support media mix modelling impact on lead and sales performance. The company needed a consolidated data and business intelligence (BI) environment that could handle numerous first, second, and third-party data inputs across various domains such as sales, search, CRM, social, media, and retail. The challenge was not only to integrate these diverse data sources but also to use them effectively to drive business and marketing performance optimization across more than 17 markets. Read More
About Customer	The customer in this case study is MINI, a well-known automobile manufacturer. MINI is a brand that is recognized globally for its high-quality vehicles and innovative designs. The company is constantly looking for ways to improve its business operations and marketing strategies, and this case study highlights one such initiative. MINI understood the need for a consolidated data and BI environment to support media mix modelling impact on lead and sales performance, and partnered with Iris to achieve this goal. Read More
Solution	In collaboration with Iris, MINI built a consolidated data and BI environment that could handle multiple data inputs from various sources. This environment enabled Iris to undertake a range of data visualization, modelling, and analytics across more than 17 markets, thereby driving business and marketing performance optimization. The solution was not just about data consolidation; it was about using that data effectively to drive business growth and performance. Furthermore, MINI and Iris are working on an ambitious three-year roadmap to move beyond reporting and insight into predictive analytics. The goal is to embed predictive models into key channels and platforms such as eCRM, DMP, and Web by 2018. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Sensors - Temperature Sensors

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Challenge

MINI, a renowned automobile manufacturer, was faced with the challenge of creating a global standard to support media mix modelling impact on lead and sales performance. The company needed a consolidated data and business intelligence (BI) environment that could handle numerous first, second, and third-party data inputs across various domains such as sales, search, CRM, social, media, and retail. The challenge was not only to integrate these diverse data sources but also to use them effectively to drive business and marketing performance optimization across more than 17 markets.

About Customer

The customer in this case study is MINI, a well-known automobile manufacturer. MINI is a brand that is recognized globally for its high-quality vehicles and innovative designs. The company is constantly looking for ways to improve its business operations and marketing strategies, and this case study highlights one such initiative. MINI understood the need for a consolidated data and BI environment to support media mix modelling impact on lead and sales performance, and partnered with Iris to achieve this goal.

Solution

In collaboration with Iris, MINI built a consolidated data and BI environment that could handle multiple data inputs from various sources. This environment enabled Iris to undertake a range of data visualization, modelling, and analytics across more than 17 markets, thereby driving business and marketing performance optimization. The solution was not just about data consolidation; it was about using that data effectively to drive business growth and performance. Furthermore, MINI and Iris are working on an ambitious three-year roadmap to move beyond reporting and insight into predictive analytics. The goal is to embed predictive models into key channels and platforms such as eCRM, DMP, and Web by 2018.

Impact #1	The operational results of this initiative have been significant. The consolidated data and BI environment has not only allowed MINI to handle multiple data inputs from various sources, but it has also enabled the company to use this data effectively to drive business and marketing performance optimization. The ability to undertake data visualization, modelling, and analytics across more than 17 markets has provided MINI with a competitive edge in the global market. Furthermore, the ambitious three-year roadmap to move beyond reporting and insight into predictive analytics promises to revolutionize the way MINI operates and markets its products.

Impact #1

The operational results of this initiative have been significant. The consolidated data and BI environment has not only allowed MINI to handle multiple data inputs from various sources, but it has also enabled the company to use this data effectively to drive business and marketing performance optimization. The ability to undertake data visualization, modelling, and analytics across more than 17 markets has provided MINI with a competitive edge in the global market. Furthermore, the ambitious three-year roadmap to move beyond reporting and insight into predictive analytics promises to revolutionize the way MINI operates and markets its products.

Benefit #1	A consolidated data and BI environment that handles multiple data inputs from various sources
Benefit #2	Data visualization, modelling, and analytics across more than 17 markets
Benefit #3	An ambitious three-year roadmap to move beyond reporting and insight into predictive analytics

Benefit #1

A consolidated data and BI environment that handles multiple data inputs from various sources

Benefit #2

Data visualization, modelling, and analytics across more than 17 markets

Benefit #3

An ambitious three-year roadmap to move beyond reporting and insight into predictive analytics

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Overview

Performance Driven Marketing Investment: A Case Study on MINI's Global Standard Creation

Operational Impact

Quantitative Benefit