Google
Case Studies
Panasonic improves return on advertising spend by 30% with Google Analytics 360
Overview
Panasonic improves return on advertising spend by 30% with Google Analytics 360Google |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Electronics Consumer Goods | |
Sales & Marketing Business Operation | |
Demand Planning & Forecasting Behavior & Emotion Tracking | |
Data Science Services Cloud Planning, Design & Implementation Services | |
Operational Impact
Established an analytics platform using Analytics 360 where they can manage marketing data in a single place. | |
Created the ability to analyze accumulated data from their marketing campaigns across advertising platforms and agencies. | |
Improved targeting led by audience reporting and remarketing. | |
Quantitative Benefit
30% improvement in return on advertising spend. | |
50% drop in bounce rate, thanks to brand campaign improvements based on the integration of advertising and behavioral data. | |
300% higher click-thru rate due to better targeting led by audience reporting and remarketing. | |