Information Builders
Case Studies
Palm Coast Data Gains an Analytic Edge With WebFOCUS
Overview
Palm Coast Data Gains an Analytic Edge With WebFOCUSInformation Builders |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Business Operation Sales & Marketing | |
Real-Time Location System (RTLS) | |
Data Science Services Software Design & Engineering Services | |
Operational Impact
The dashboards and KPIs enable magazine publishers and media companies to allocate their marketing budgets and pinpoint where they are driving the most traffic. | |
WebFOCUS helps our clients understand their customer bases so they can identify the best customer and, as a result of that analysis, spend their marketing dollars effectively. | |
WebFOCUS analyzes data from these back-end systems to report on client contacts, fulfillment, and order management activity. It also provides an audit trail that enables managers to look at the raw data in case they need to drill into anomalies. | |