Google
Case Studies
Optimizely Sees Results With Funnel-Stage Remarketing
Overview
Optimizely Sees Results With Funnel-Stage RemarketingGoogle |
Analytics & Modeling - Real Time Analytics | |
Software | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Optimizely's remarketing campaigns represented only 8.1% of its ad spend with Google, but they generated more than 13% of all clicks. | |
The company saw these results while costs-per-click (CPC) was 59% lower than in non-remarketing campaigns. | |
Customer testimonials began to pour in about how much Optimizely’s users loved the ingenuity and creativity that went into personalizing the advertising experience. | |
Quantitative Benefit
Costs-per-click (CPC) 59% lower than in Optimizely’s non-remarketed Google campaigns. | |
With only 8.1% of Optimizely’s ad spend with Google, the remarketing campaign generated more than 13% of all clicks. | |
Successfully moved leads through the funnel. | |