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Case Studies
Online Food Retailer Slices and Dices Shopping Cart Abandon Rates to increase e-commerce sales by 70% in key regions
Overview
Online Food Retailer Slices and Dices Shopping Cart Abandon Rates to increase e-commerce sales by 70% in key regionsGoogle |
Analytics & Modeling - Real Time Analytics | |
Retail Food & Beverage | |
Sales & Marketing | |
Supply Chain Visibility Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
LaTienda was able to analyze the correlation between a key product category and high cart abandonment rates. | |
LaTienda tested a new shipping model, resulting in a 70% increase in conversion rate in target regions. | |
The analysis confirmed that product shipping rates greatly impacted shopping cart behavior, and used data to measure the results of a key business decision. | |
Quantitative Benefit
70% increase in conversion rate in target regions after implementing a less expensive, flat rate shipping model. | |
Region B visitors were found to be 48% less likely to purchase if they placed an item from the key product category in their cart, which raised total shipping costs. | |