Google
Case Studies
On the Beach uses attribution to gain increased sales and 25% growth in ROI
Overview
On the Beach uses attribution to gain increased sales and 25% growth in ROIGoogle |
Analytics & Modeling - Real Time Analytics | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
On the Beach was able to increase traffic from generic keywords. | |
The company experienced growth in market share. | |
The custom attribution model helped drive a higher volume of site traffic, holiday sales and market share in the travel sector. | |
Quantitative Benefit
On the Beach saw a 25% uplift in ROI. | |
The company managed to deliver impressive sales growth between Q1 and Q2 of 2012. | |