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Case Studies
Obama for America uses Google Analytics to democratize rapid, data-driven decision making
Overview
Obama for America uses Google Analytics to democratize rapid, data-driven decision makingGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Sales & Marketing | |
Real-Time Location System (RTLS) Predictive Quality Analytics | |
Data Science Services | |
Operational Impact
The campaign was able to use Real-Time reports in Google Analytics to quickly see which debate-related organic search terms brought the most viewers to the campaign website. | |
The campaign was able to design and place search ads on these terms on Google to direct users to facts about the President’s position on key issues. | |
The campaign was able to establish a culture of analytical rigor and the focus on continual improvement as an essential part of the Obama campaign team’s success. | |
Quantitative Benefit
The campaign was able to achieve a resounding victory, with nearly every battleground state falling into the President’s column. | |
Numerous publications, including Politico, the New York Times, and the Wall Street Journal, have credited the campaigns’ Digital Marketing and Digital Analytics departments for providing much of the winning margin. | |