Google
Case Studies
Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience
Overview
Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer ExperienceGoogle |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Healthcare & Hospitals Pharmaceuticals | |
Sales & Marketing Business Operation | |
Process Control & Optimization Predictive Quality Analytics | |
Data Science Services System Integration | |
Operational Impact
Saved time and freed up the developers and marketers to work on other high-priority tasks | |
Pulled and shared more consistent and pertinent data across sites | |
Created dashboards that report across multiple properties | |
Quantitative Benefit
Efficient management of 130 websites | |
Consistent implementation of Google Analytics Premium across key communication websites | |
Successful customization of implementation for specific groups of websites | |