Google Case Studies Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience

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	Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience Google

Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience

Google

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Healthcare & Hospitals Pharmaceuticals
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Process Control & Optimization Predictive Quality Analytics
Services	Data Science Services System Integration
Challenge	Novartis, a global leader in healthcare, operates thousands of websites worldwide, with about 130 focusing on corporate communications. Managing this number of sites requires ensuring that data from each website gets to the right person and that teams can confidently compare the same metrics to continuously improve the company’s sites for customers. Novartis wanted to consistently and efficiently implement Google Analytics Premium across its key communications websites, ensuring that implementation was done correctly on each individual page. A project of this scale requires many Google Tag Manager containers and Google Analytics Premium properties, so Novartis knew it would need to be able to quickly replicate any changes and updates made in one site to other sites. This includes copying Tag Manager tags, macros, and rules as well as duplicating settings and configurations in multiple Google Analytics Premium properties and views. Read More
About Customer	Novartis is a global leader in healthcare with thousands of websites worldwide, about 130 of which focus on corporate communications. The company is headquartered in Basel, Switzerland. Novartis discovers, develops, and successfully markets innovative products to prevent and cure diseases, to ease suffering, and to enhance the quality of life. The company wanted to improve customer experience globally, streamline management of the company’s 130 websites, get the right metrics into the hands of the right people, and implement Google Analytics Premium at scale. Read More
Solution	Novartis used the Google Tag Manager API and the Google Analytics Management API to accomplish its implementation and verification objectives for its global project. With Python, Novartis used the Google Tag Manager API to create the containers, tags, and macros. Then it used the Google Analytics API to create Google Analytics accounts, properties, and views. Novartis first implemented and tested one container tag. Once it verified that data was flowing properly into the appropriate Google Analytics view, it used both APIs to implement all remaining tags and configure the Google Analytics views for the other websites. Finally, Novartis went back, using the APIs to modify several groups of websites that needed customizations such as IP address anonymization. Novartis found value in being able to add and edit all of its Google Tag Manager containers and Google Analytics Premium properties in one place. This made it easy to see the relationships and ensure that data from one website and Google Tag Manager container was going to the right Google Analytics property. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Healthcare & Hospitals

Pharmaceuticals

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Process Control & Optimization

Predictive Quality Analytics

Services

Data Science Services

System Integration

Challenge

Novartis, a global leader in healthcare, operates thousands of websites worldwide, with about 130 focusing on corporate communications. Managing this number of sites requires ensuring that data from each website gets to the right person and that teams can confidently compare the same metrics to continuously improve the company’s sites for customers. Novartis wanted to consistently and efficiently implement Google Analytics Premium across its key communications websites, ensuring that implementation was done correctly on each individual page. A project of this scale requires many Google Tag Manager containers and Google Analytics Premium properties, so Novartis knew it would need to be able to quickly replicate any changes and updates made in one site to other sites. This includes copying Tag Manager tags, macros, and rules as well as duplicating settings and configurations in multiple Google Analytics Premium properties and views.

About Customer

Novartis is a global leader in healthcare with thousands of websites worldwide, about 130 of which focus on corporate communications. The company is headquartered in Basel, Switzerland. Novartis discovers, develops, and successfully markets innovative products to prevent and cure diseases, to ease suffering, and to enhance the quality of life. The company wanted to improve customer experience globally, streamline management of the company’s 130 websites, get the right metrics into the hands of the right people, and implement Google Analytics Premium at scale.

Solution

Novartis used the Google Tag Manager API and the Google Analytics Management API to accomplish its implementation and verification objectives for its global project. With Python, Novartis used the Google Tag Manager API to create the containers, tags, and macros. Then it used the Google Analytics API to create Google Analytics accounts, properties, and views. Novartis first implemented and tested one container tag. Once it verified that data was flowing properly into the appropriate Google Analytics view, it used both APIs to implement all remaining tags and configure the Google Analytics views for the other websites. Finally, Novartis went back, using the APIs to modify several groups of websites that needed customizations such as IP address anonymization. Novartis found value in being able to add and edit all of its Google Tag Manager containers and Google Analytics Premium properties in one place. This made it easy to see the relationships and ensure that data from one website and Google Tag Manager container was going to the right Google Analytics property.

Impact #1	Saved time and freed up the developers and marketers to work on other high-priority tasks
Impact #2	Pulled and shared more consistent and pertinent data across sites
Impact #3	Created dashboards that report across multiple properties

Impact #1

Saved time and freed up the developers and marketers to work on other high-priority tasks

Impact #2

Pulled and shared more consistent and pertinent data across sites

Impact #3

Created dashboards that report across multiple properties

Benefit #1	Efficient management of 130 websites
Benefit #2	Consistent implementation of Google Analytics Premium across key communication websites
Benefit #3	Successful customization of implementation for specific groups of websites

Benefit #1

Efficient management of 130 websites

Benefit #2

Consistent implementation of Google Analytics Premium across key communication websites

Benefit #3

Successful customization of implementation for specific groups of websites

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Overview

Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience

Operational Impact

Quantitative Benefit