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Case Studies
Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e-commerce
Overview
Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e-commerceGoogle |
Analytics & Modeling - Real Time Analytics | |
Automotive | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Nissan's Global Marketing Strategy Division can understand which vehicles are in demand, and can make decisions tailored for each local market. | |
These insights have enabled quick decision-making on critical business activities as well as facilitating website optimization. | |
Nissan has been able to decentralize access to their different market operations. While the Global Marketing Strategy Division can quickly check results from the world, each country manager can also check his or her own result at one view to quickly assess the popularity of models for a specific region. | |
Quantitative Benefit
Custom reports allow Nissan to easily perceive complex information in one view, dramatically reducing the time to summarize multiple reports, document the findings, and share this within the organization. | |
Google Analytics gives Nissan access to timely information, which enables more accurate decision making that has a real effect on the company’s bottom line. | |