Trumpia Case Studies NHN Entertainment increases game downloads by embedding links into keyword auto-responses

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	NHN Entertainment increases game downloads by embedding links into keyword auto-responses Trumpia

NHN Entertainment increases game downloads by embedding links into keyword auto-responses

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Software
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Software Design & Engineering Services
Challenge	NHN Entertainment was looking to diversify their strategy for how they generate downloads of their games, and specifically how to efficiently and effectively direct customers to their games’ download sites. They wanted a solution that could rapidly gain opt-ins and direct customers to their games' download sites in a streamlined manner. Read More
About Customer	NHN Entertainment is a leading internet content service provider, that specializes in the production of online games. They have hundreds of games for desktops and mobile devices currently on the market. The company was looking for a way to increase the number of game downloads in a short amount of time. They wanted to diversify their strategy for generating downloads and were specifically interested in finding an efficient and effective way to direct customers to their games’ download sites. Read More
Solution	NHN Entertainment used Trumpia’s mobile keyword tool to rapidly gain opt-ins at a breakneck pace. In fact, they were able to collect over 920 and counting in under just a month. Additionally, NHN Entertainment implemented an auto-response to their keywords, which automatically sent a message to anyone who texted their keyword to the short code. In those responses, they embedded a link to download one of their games, streamlining the path from contact to download. Though focused on Trumpia’s text-to-download feature, they are exploring other functions to utilize in the future. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

Challenge

NHN Entertainment was looking to diversify their strategy for how they generate downloads of their games, and specifically how to efficiently and effectively direct customers to their games’ download sites. They wanted a solution that could rapidly gain opt-ins and direct customers to their games' download sites in a streamlined manner.

About Customer

NHN Entertainment is a leading internet content service provider, that specializes in the production of online games. They have hundreds of games for desktops and mobile devices currently on the market. The company was looking for a way to increase the number of game downloads in a short amount of time. They wanted to diversify their strategy for generating downloads and were specifically interested in finding an efficient and effective way to direct customers to their games’ download sites.

Solution

NHN Entertainment used Trumpia’s mobile keyword tool to rapidly gain opt-ins at a breakneck pace. In fact, they were able to collect over 920 and counting in under just a month. Additionally, NHN Entertainment implemented an auto-response to their keywords, which automatically sent a message to anyone who texted their keyword to the short code. In those responses, they embedded a link to download one of their games, streamlining the path from contact to download. Though focused on Trumpia’s text-to-download feature, they are exploring other functions to utilize in the future.

Impact #1	NHN Entertainment was able to create mobile keywords with auto-responders, and significantly increase the number of game downloads in a short matter of time.
Impact #2	They were able to collect over 920 opt-ins in under just a month.
Impact #3	They streamlined the path from contact to download by embedding a link to download one of their games in the auto-response messages.

Impact #1

NHN Entertainment was able to create mobile keywords with auto-responders, and significantly increase the number of game downloads in a short matter of time.

Impact #2

They were able to collect over 920 opt-ins in under just a month.

Impact #3

They streamlined the path from contact to download by embedding a link to download one of their games in the auto-response messages.

Benefit #1	Over 920 opt-ins collected in under a month

Benefit #1

Over 920 opt-ins collected in under a month

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Overview

NHN Entertainment increases game downloads by embedding links into keyword auto-responses

Operational Impact

Quantitative Benefit