TIBCO Software Case Studies News Corp Australia Headlines Ad Revenue with Mashery APIs

	News Corp Australia Headlines Ad Revenue with Mashery APIs TIBCO Software

News Corp Australia Headlines Ad Revenue with Mashery APIs

TIBCO Software

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	The media industry is undergoing massive disruption, with consumers and advertisers migrating to digital channels. News Corp Australia faced challenges with their monolithic platform, which was constrained in capacity, volume, and the ability to quickly adapt to market dynamics. The platform required large monthly releases, making it difficult for the business to respond swiftly to e-market changes. Additionally, the platform was resourced by a single team, making it hard to find and retain resources. Read More
About Customer	News Corp Australia is the leading media company in Australia, offering a wide range of news, lifestyle, sports, and business content. The company plays a crucial role in the lives of consumers and provides advertisers with extensive reach across various platforms, including broadcast, mobile, print, tablet, and web. As Australia's number one media company, News Corp Australia is committed to delivering high-quality content and innovative solutions to engage and retain its audience while driving revenue growth for advertisers. Read More
Solution	News Corp Australia decided to adopt TIBCO Mashery for API management to address their challenges. The API platform enabled them to quickly get developers up and running, facilitating regular internal and external hack days. This allowed the company to realize the full potential of their digital assets, such as publishing thousands of content articles to the Apple News Network without incremental costs. The API platform also reduced their time to market from months to multiple releases a day and eliminated outages for major releases. Over three years, daily API calls increased from just over 2 million to over 9 million, as the business API-enabled all key products and platforms. Mashery APIs also lowered the barriers to market experimentation, allowing News Corp Australia to focus on commercializing their digital businesses and targeting niche audiences for advertisers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

The media industry is undergoing massive disruption, with consumers and advertisers migrating to digital channels. News Corp Australia faced challenges with their monolithic platform, which was constrained in capacity, volume, and the ability to quickly adapt to market dynamics. The platform required large monthly releases, making it difficult for the business to respond swiftly to e-market changes. Additionally, the platform was resourced by a single team, making it hard to find and retain resources.

About Customer

News Corp Australia is the leading media company in Australia, offering a wide range of news, lifestyle, sports, and business content. The company plays a crucial role in the lives of consumers and provides advertisers with extensive reach across various platforms, including broadcast, mobile, print, tablet, and web. As Australia's number one media company, News Corp Australia is committed to delivering high-quality content and innovative solutions to engage and retain its audience while driving revenue growth for advertisers.

Solution

News Corp Australia decided to adopt TIBCO Mashery for API management to address their challenges. The API platform enabled them to quickly get developers up and running, facilitating regular internal and external hack days. This allowed the company to realize the full potential of their digital assets, such as publishing thousands of content articles to the Apple News Network without incremental costs. The API platform also reduced their time to market from months to multiple releases a day and eliminated outages for major releases. Over three years, daily API calls increased from just over 2 million to over 9 million, as the business API-enabled all key products and platforms. Mashery APIs also lowered the barriers to market experimentation, allowing News Corp Australia to focus on commercializing their digital businesses and targeting niche audiences for advertisers.

Impact #1	APIs enabled quick developer onboarding, facilitating regular hack days.
Impact #2	Allowed publishing thousands of articles to Apple News Network without incremental costs.
Impact #3	Reduced time to market from months to multiple releases a day.

Impact #1

APIs enabled quick developer onboarding, facilitating regular hack days.

Impact #2

Allowed publishing thousands of articles to Apple News Network without incremental costs.

Impact #3

Reduced time to market from months to multiple releases a day.

Benefit #1	Increased daily API calls from just over 2 million to over 9 million in three years.

Benefit #1

Increased daily API calls from just over 2 million to over 9 million in three years.

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Overview

News Corp Australia Headlines Ad Revenue with Mashery APIs

Operational Impact

Quantitative Benefit