Iris Case Studies Neve's Innovative IoT Solution for Sanitation Crisis in Brazil

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	Neve's Innovative IoT Solution for Sanitation Crisis in Brazil Iris

Neve's Innovative IoT Solution for Sanitation Crisis in Brazil

Iris

Applicable Industries	Cement Construction & Infrastructure
Use Cases	Construction Management Construction Site Monitoring
Challenge	Brazil is facing a severe sanitation crisis, with 50% of its population lacking access to basic sanitation. This equates to approximately 100 million people living without basic hygiene, and 40 million people without access to clean water. The consequences of this crisis are severe, leading to increased child mortality rates in the poorest regions. Neve, the leading toilet paper brand in Brazil, recognized the urgency of this situation and aimed to raise awareness about this critical issue. The challenge was to effectively communicate the gravity of the situation and engage the public in a meaningful way to address this crisis. Read More
About Customer	The customer in this case is Kimberly-Clark, a multinational personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand 'Neve' is the leading toilet paper brand in Brazil. The company is committed to addressing the sanitation crisis in Brazil and improving the lives of millions of Brazilians. Through the 'Half of Us' campaign, Kimberly-Clark aimed to raise awareness about the sanitation crisis and provide sustainable, low-cost solutions to improve sanitation conditions in the country. Read More
Solution	Neve, in collaboration with iris, launched the “Half of Us” campaign to bring attention to the sanitation crisis. The campaign began with a manifesto film that depicted the stark contrast between the lives of a boy with access to proper sanitation and a boy without. The campaign website featured this interactive video and encouraged users to create an animated GIF as a token of their support and to help raise awareness. In 2017, the campaign evolved to include testimonials from residents of Milagres do Maranhão, one of the regions with the worst sanitation index in the country. Neve co-created an alternative, sustainable, low-cost bathroom model and made the construction manual available for download on the campaign website. Social media posts were used to drive participation and raise awareness. Read More Log in to view content
Contents

Applicable Industries

Cement

Construction & Infrastructure

Use Cases

Construction Management

Construction Site Monitoring

Challenge

Brazil is facing a severe sanitation crisis, with 50% of its population lacking access to basic sanitation. This equates to approximately 100 million people living without basic hygiene, and 40 million people without access to clean water. The consequences of this crisis are severe, leading to increased child mortality rates in the poorest regions. Neve, the leading toilet paper brand in Brazil, recognized the urgency of this situation and aimed to raise awareness about this critical issue. The challenge was to effectively communicate the gravity of the situation and engage the public in a meaningful way to address this crisis.

About Customer

The customer in this case is Kimberly-Clark, a multinational personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand 'Neve' is the leading toilet paper brand in Brazil. The company is committed to addressing the sanitation crisis in Brazil and improving the lives of millions of Brazilians. Through the 'Half of Us' campaign, Kimberly-Clark aimed to raise awareness about the sanitation crisis and provide sustainable, low-cost solutions to improve sanitation conditions in the country.

Solution

Neve, in collaboration with iris, launched the “Half of Us” campaign to bring attention to the sanitation crisis. The campaign began with a manifesto film that depicted the stark contrast between the lives of a boy with access to proper sanitation and a boy without. The campaign website featured this interactive video and encouraged users to create an animated GIF as a token of their support and to help raise awareness. In 2017, the campaign evolved to include testimonials from residents of Milagres do Maranhão, one of the regions with the worst sanitation index in the country. Neve co-created an alternative, sustainable, low-cost bathroom model and made the construction manual available for download on the campaign website. Social media posts were used to drive participation and raise awareness.

Impact #1	The 'Half of Us' campaign successfully raised awareness about the sanitation crisis in Brazil. The campaign videos, which depicted the stark contrast between the lives of those with and without access to proper sanitation, resonated with the audience and received millions of views. The campaign also successfully engaged the public, with thousands of gifs created and shared to show support for the cause. The construction manual for the low-cost bathroom model was downloaded thousands of times, indicating a strong interest in the solution provided by Neve. The campaign also drove significant traffic to the website and encouraged donations to support the cause.

Impact #1

The 'Half of Us' campaign successfully raised awareness about the sanitation crisis in Brazil. The campaign videos, which depicted the stark contrast between the lives of those with and without access to proper sanitation, resonated with the audience and received millions of views. The campaign also successfully engaged the public, with thousands of gifs created and shared to show support for the cause. The construction manual for the low-cost bathroom model was downloaded thousands of times, indicating a strong interest in the solution provided by Neve. The campaign also drove significant traffic to the website and encouraged donations to support the cause.

Benefit #1	The campaign videos received over 75 million views
Benefit #2	More than 44,000 gifs were created on the website
Benefit #3	The campaign achieved an engagement rate of over 45% within the target audience

Benefit #1

The campaign videos received over 75 million views

Benefit #2

More than 44,000 gifs were created on the website

Benefit #3

The campaign achieved an engagement rate of over 45% within the target audience

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Overview

Neve's Innovative IoT Solution for Sanitation Crisis in Brazil

Operational Impact

Quantitative Benefit