The customer in this case study is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second-largest in the world. Adidas is known for its innovative and high-quality products that cater to a wide range of sports and lifestyle needs. The company constantly strives to create products that help athletes perform better, play better, and feel better. In this case, Adidas was launching a new product, the Nemeziz football boot, designed for the best football players and wanted to create a unique and impactful advertising campaign for the same.
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