Trumpia Case Studies Napa Valley Wine Train

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	Napa Valley Wine Train Trumpia

Napa Valley Wine Train

Trumpia

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	The Napa Valley Wine Train, a unique dining experience that offers a three-hour journey through the Napa Valley, was looking for an efficient way to capture customer contact information and communicate with its vast customer base. The family-owned and operated business wanted to significantly grow its customer contact database and educate prospective customers about its services. Before using Trumpia, the Wine Train's method of collecting customers' mobile numbers was limited to manual concierge services. They did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. They needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard. Read More
About Customer	The Napa Valley Wine Train is one of the most unique dining experiences in the world, providing a relaxing three-hour, thirty-six mile round-trip train journey from the historic town of Napa, through one of the world’s most well-known wine valleys to the quaint village of St. Helena, and back. During the journey, guests enjoy scenic views of Napa Valley towns, vineyards, and wineries, while seasoned chefs prepare gourmet meals for them on-board the train. The Wine Train has been attracting guests far and wide since 1989 and has built a reputation as a distinguished dining destination. Read More
Solution	Napa Valley Wine Train used Trumpia’s multichannel marketing solution to run interactive mobile keyword raffle campaigns and send targeted promotional messages. They initiated several mobile keyword campaigns to quickly build its mobile user database. For one of its keyword raffle campaigns, Wine Train set up the mobile keyword “WINE” and advertised it on their website’s homepage and in magazines like SF Examiner, LA Magazine, and OC Weekly. They included an enticing offer for a chance to win 2 complimentary tickets for the “Gourmet Express” Wine Train experience, valued at $114 per ticket. To capitalize on contact collecting efforts, Wine Train set up a secondary mobile keyword raffle campaign exclusively for guests on-board the train. They created the mobile keyword “CHARD” and invited guests to text in the keyword during an initial “welcome” presentation. When diners text in the keyword, they enter for a chance to win a wine tasting for two at the onboard tasting bar. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

The Napa Valley Wine Train, a unique dining experience that offers a three-hour journey through the Napa Valley, was looking for an efficient way to capture customer contact information and communicate with its vast customer base. The family-owned and operated business wanted to significantly grow its customer contact database and educate prospective customers about its services. Before using Trumpia, the Wine Train's method of collecting customers' mobile numbers was limited to manual concierge services. They did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. They needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard.

About Customer

The Napa Valley Wine Train is one of the most unique dining experiences in the world, providing a relaxing three-hour, thirty-six mile round-trip train journey from the historic town of Napa, through one of the world’s most well-known wine valleys to the quaint village of St. Helena, and back. During the journey, guests enjoy scenic views of Napa Valley towns, vineyards, and wineries, while seasoned chefs prepare gourmet meals for them on-board the train. The Wine Train has been attracting guests far and wide since 1989 and has built a reputation as a distinguished dining destination.

Solution

Napa Valley Wine Train used Trumpia’s multichannel marketing solution to run interactive mobile keyword raffle campaigns and send targeted promotional messages. They initiated several mobile keyword campaigns to quickly build its mobile user database. For one of its keyword raffle campaigns, Wine Train set up the mobile keyword “WINE” and advertised it on their website’s homepage and in magazines like SF Examiner, LA Magazine, and OC Weekly. They included an enticing offer for a chance to win 2 complimentary tickets for the “Gourmet Express” Wine Train experience, valued at $114 per ticket. To capitalize on contact collecting efforts, Wine Train set up a secondary mobile keyword raffle campaign exclusively for guests on-board the train. They created the mobile keyword “CHARD” and invited guests to text in the keyword during an initial “welcome” presentation. When diners text in the keyword, they enter for a chance to win a wine tasting for two at the onboard tasting bar.

Impact #1	Napa Valley Wine Train has been able to effectively engage patrons, attract new customers, and automatically collect thousands of mobile numbers for future messaging campaigns.
Impact #2	The Wine Train has been able to entertain and engage its guests in a fun way while capturing their mobile numbers for subsequent campaigns.
Impact #3	With the customer contact information Wine Train has collected, it has been able to send targeted promotional messages to drive traffic and spark organic word-of-mouth marketing among its diverse clientele.

Impact #1

Napa Valley Wine Train has been able to effectively engage patrons, attract new customers, and automatically collect thousands of mobile numbers for future messaging campaigns.

Impact #2

The Wine Train has been able to entertain and engage its guests in a fun way while capturing their mobile numbers for subsequent campaigns.

Impact #3

With the customer contact information Wine Train has collected, it has been able to send targeted promotional messages to drive traffic and spark organic word-of-mouth marketing among its diverse clientele.

Benefit #1	Napa Valley Wine Train has been able maximize customer subscription opportunities, collecting over 9,000 total mobile subscribers in just a few months of running its programs.
Benefit #2	For its on-board mobile raffle, Napa Wine Train manages to engage up to 55% of all guests.

Benefit #1

Napa Valley Wine Train has been able maximize customer subscription opportunities, collecting over 9,000 total mobile subscribers in just a few months of running its programs.

Benefit #2

For its on-board mobile raffle, Napa Wine Train manages to engage up to 55% of all guests.

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Overview

Napa Valley Wine Train

Operational Impact

Quantitative Benefit