Information Builders Case Studies Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers

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	Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers Information Builders

Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers

Information Builders

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Healthcare & Hospitals Life Sciences Pharmaceuticals
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Quality Analytics
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Life sciences companies must contend with a vast base of information and figure out how to analyze it effectively to manage sales, marketing, and distribution activities. As companies within the pharmaceutical industry seek best-practice tools and techniques in an effort to compete, demand for MiPortal® is growing – in Australia and throughout other parts of the world as well. Mercurial saw the opportunity to bring a unique set of BI capabilities to the pharmaceutical marketplace, and then to expand into other verticals as well. Read More
About Customer	Mercurial is a consulting and services company based in Sydney, Australia that specializes in sales and marketing effectiveness, performance management, and cloud based business intelligence (BI) applications. Its MiPortal® platform is a software-as-a-service (SaaS) solution that provides business insight to companies in the medical, pharmaceutical, and life sciences industries. MiPortal®, built on the Information Builders WebFOCUS BI and analytics platform, supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals. Mercurial currently supplies its MiPortal® solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed. Read More
Solution	Mercurial developed MiPortal®, a cloud-based BI environment that simplifies access to business analytics, forecasting capabilities, and real-time reports. They deliver these BI assets through a SaaS environment that ensures rapid implementation, low costs, and minimal risk. Mercurial hosts MiPortal® software in a best-in-class data center, where it also stores client data in a Microsoft SQL Server data warehouse. This data warehouse includes information about sales, marketing, HR, payroll, finance, manufacturing, distribution, and other business domains. WebFOCUS accesses the warehouse to populate dashboards, reports, and InfoApps™, accessible through the MiPortal® environment. Mercurial also offers a guided ad hoc reporting environment that uses InfoApps to circumscribe the data and define precisely what people are looking for. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Healthcare & Hospitals

Life Sciences

Pharmaceuticals

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Quality Analytics

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Life sciences companies must contend with a vast base of information and figure out how to analyze it effectively to manage sales, marketing, and distribution activities. As companies within the pharmaceutical industry seek best-practice tools and techniques in an effort to compete, demand for MiPortal® is growing – in Australia and throughout other parts of the world as well. Mercurial saw the opportunity to bring a unique set of BI capabilities to the pharmaceutical marketplace, and then to expand into other verticals as well.

About Customer

Mercurial is a consulting and services company based in Sydney, Australia that specializes in sales and marketing effectiveness, performance management, and cloud based business intelligence (BI) applications. Its MiPortal® platform is a software-as-a-service (SaaS) solution that provides business insight to companies in the medical, pharmaceutical, and life sciences industries. MiPortal®, built on the Information Builders WebFOCUS BI and analytics platform, supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals. Mercurial currently supplies its MiPortal® solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed.

Solution

Mercurial developed MiPortal®, a cloud-based BI environment that simplifies access to business analytics, forecasting capabilities, and real-time reports. They deliver these BI assets through a SaaS environment that ensures rapid implementation, low costs, and minimal risk. Mercurial hosts MiPortal® software in a best-in-class data center, where it also stores client data in a Microsoft SQL Server data warehouse. This data warehouse includes information about sales, marketing, HR, payroll, finance, manufacturing, distribution, and other business domains. WebFOCUS accesses the warehouse to populate dashboards, reports, and InfoApps™, accessible through the MiPortal® environment. Mercurial also offers a guided ad hoc reporting environment that uses InfoApps to circumscribe the data and define precisely what people are looking for.

Impact #1	MiPortal® empowers life sciences companies to formulate sales force strategies, identify commercial risks and opportunities, and increase the quality and velocity of sales and marketing decision-making.
Impact #2	Authorized users access MiPortal® through a standard web browser on a computer, tablet, or smartphone. They can also download the MiPortal® for iPad app from the Apple App Store. Either approach permits users to access content tailored to their territories, with one-click reports that reveal how their products are performing against predefined quotas and targets.
Impact #3	In addition, executive scorecards present high-level summaries, marketing metrics, and distribution metrics about the sales team as a whole. Senior managers receive general business overviews of their organizations and can drill into the details as necessary. MiPortal® distribution tools let them monitor product stock among warehouses, distributors, and wholesalers, down to individual batch numbers. Having this knowledge is especially important in the event of a product recall.

Impact #1

MiPortal® empowers life sciences companies to formulate sales force strategies, identify commercial risks and opportunities, and increase the quality and velocity of sales and marketing decision-making.

Impact #2

Authorized users access MiPortal® through a standard web browser on a computer, tablet, or smartphone. They can also download the MiPortal® for iPad app from the Apple App Store. Either approach permits users to access content tailored to their territories, with one-click reports that reveal how their products are performing against predefined quotas and targets.

Impact #3

In addition, executive scorecards present high-level summaries, marketing metrics, and distribution metrics about the sales team as a whole. Senior managers receive general business overviews of their organizations and can drill into the details as necessary. MiPortal® distribution tools let them monitor product stock among warehouses, distributors, and wholesalers, down to individual batch numbers. Having this knowledge is especially important in the event of a product recall.

Benefit #1	MiPortal® supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals.
Benefit #2	Mercurial currently supplies its MiPortal® solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed.

Benefit #1

MiPortal® supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals.

Benefit #2

Mercurial currently supplies its MiPortal® solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed.

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Overview

Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers

Operational Impact

Quantitative Benefit